Monday, July 15, 2024

Study finds forwarders risk losing custom by playing hold music

Freight forwarders’ call handling standards have come into question as the result of a major new study into telephone practice by audio branding specialist PHMG. The research audited 476 firms in the freight forwarding trade, discovered the large majority risk losing custom by subjecting customers to generic music and audio while on hold. Typically, waiting on […]