A hybrid model for long-term success

A hybrid model for long-term success

Logistics and supply chain operations sit at the heart of business performance, influencing everything from efficiency and cost control to customer satisfaction. One of the most critical strategic decisions for a business is deciding whether to maintain logistics functions in-house or outsource them to specialist providers.

Internal logistics delivers greater oversight, faster decision-making and the ability to retain institutional expertise; it can be the right choice for businesses with sufficient scale, established processes and a desire to own their end-to-end supply chain. Conversely, outsourcing reduces complexity and overheads, particularly where companies lack the internal infrastructure, capital or specialist knowledge required to manage intricate international operations. It unlocks access to global networks, regulatory know-how and advanced technologies that would be too expensive to build in-house.

However, outsourcing inevitably brings challenges around loss of direct control, dependency on third-party performance, contractual rigidity and potential hidden costs. It also heightens risk exposure if service providers fail to adapt to sudden disruptions or regulatory changes. While air cargo logistics is almost always outsourced due to its capital-intensive nature, stringent regulatory requirements and need for specialist handling, businesses that rely on air freight often choose to outsource the non-physical areas of their supply chain.

Functions such as compliance, forecasting and procurement underpin operational resilience and strategic agility, making the choice between insourcing and outsourcing particularly consequential for long-term success. While outsourcing can unlock specialist expertise and scalable capacity, it also introduces challenges around oversight, data security and alignment with broader business objectives.

Outsourcing operational functions Outsourcing core supply chain functions such as compliance, demand forecasting and procurement can offer substantial advantages, particularly for businesses looking to scale up their operations, reduce overheads or access specialist expertise not available internally.

Across these functions, outsourcing provides access to advanced capabilities and global best practice. In the case of compliance, it allows organisations to navigate complex trade laws, environmental standards and labour legislation without the cost of building an internal team. Forecasting partners bring predictive analytics, machine learning and market intelligence that improve demand accuracy and reduce inventory imbalances. In procurement, outsourcing can lead to better pricing, shorter lead times and reduced administrative burden through established supplier networks and economies of scale.

Despite these benefits, outsourcing introduces a common set of risks. A key concern is the reduction in direct oversight. In compliance, organisations remain legally liable for mistakes made by third-party providers. Forecasting partners may not fully understand internal business drivers such as product lifecycles or promotional activity, leading to inaccurate projections. Procurement partners might favour familiar vendors over those that best meet quality and cost requirements. In all cases, external providers may struggle to stay aligned with internal policies or evolving priorities, and the sharing of sensitive data can increase exposure to cybersecurity threats.

To mitigate these risks and make outsourcing effective, businesses should adopt a selective and well-governed approach. It is vital to choose partners with proven industry expertise and ensure contracts include clear performance metrics, liability clauses and escalation procedures. Regular audits and reviews help maintain accountability, whether in regulatory compliance, forecast accuracy or supplier performance.

For many organisations, a hybrid model offers the most resilient solution. A hybrid model combines outsourced execution with retained internal oversight, delivering both efficiency and control. For example, companies can outsource routine compliance checks, forecasting model maintenance and transactional procurement tasks while keeping strategic policy setting, exception management and supplier relationship stewardship in-house. This approach ensures internal teams maintain domain expertise and can rapidly intervene when issues arise.

Best practice should establish cloud-based platforms for seamless data sharing, key performance indicators on accuracy, lead times and cost savings, and service level agreements with defined escalation paths. Maintaining a minimal internal capability also provides a contingency should an outsourcing partner fail to deliver or market conditions shift.

Consulting an expert

Selecting the right mix of insourced and outsourced functions requires an objective assessment of strategic goals, risks and current operations. Engaging a third-party supply chain consultant offers independent benchmarking, risk analysis and market insight to guide decision-making. By evaluating potential partners not just on cost but on expertise, technology compatibility and contractual flexibility, businesses can design a supply chain model that optimises performance today while safeguarding adaptability for tomorrow.

Picture of Anastasiya Simsek

Anastasiya Simsek

Anastasiya Simsek is an award-winning journalist with a background in air cargo, news, medicine, and lifestyle reporting. For exclusive insights or to share your news, contact Anastasiya at anastasiya.simsek@aircargoweek.com.

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