Monday, July 22, 2024
With 225 tonnes, Beaujolais Nouveau is big in Japan

With 225 tonnes, Beaujolais Nouveau is big in Japan

ECS Group subsidiary Aero Cargo France joined forces with DHL Aviation and Nippon Express to fly 225 tonnes of Beaujolais Nouveau to Japan.

The partners starting working together on the project earlier in the year with a contract signed in July and the first development in September.

To move the wine from Paris Charles de Gaulle airport to Tokyo Narita, two full charters arrived in Japan on 5 and 12 November, and there was another shipment was also required.

Kim Van Assche, vice president sales Europe at DHL Aviation says: “During the 2019 Beaujolais Nouveau season, DHL & Aero Cargo not only used DHL’s five weekly Narita flights to promote our network to Beaujolais customers in France, we also ensured a full end-to-end customer service delivery through a flight arrival event at Narita Airport to mark the arrival of the first 90 tons of this year’s Beaujolais season.”

Jean Ceccaldi, managing director of Aero Cargo France says: “We are regularly involved in shipping Beaujolais Nouveau. Thanks to good relationships with Nippon Express and the trust that DHL Aviation has in us and in our ability to optimise the way in which Beaujolais is marketed, this operation was a great success.”

He adds that nature is the main difficulty, but adds: “The availability of the wine with sufficient time for all the logistics required before the air shipment is the crucial point. But this year, nature was on our side and all worked well.”


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