Monday, May 27, 2024
WFS launches new global uniform

WFS launches new global uniform

Worldwide Flight Services (WFS) has launched a new uniform for over 13,000 of its
cargo and ground handling employees in its North America and Europe, the Middle
East, Africa & Asia (EMEAA) operations.

The roll-out of some 125,000 pieces of uniform will commence in September and be completed in 2022 for staff working in cargo handling, ramp handling, passenger services and baggage handling across WFS’ network of 170 major airport stations in 20 counties.

“First impressions count and in a market that’s more competitive than ever, it’s important
to demonstrate a corporate image which is consistent with the brand quality of our airline customers across the globe. Very often, a WFS team member is the first point of contact for our customers’ customers. As well as ensuring our quality of service delivers the very
best customer experience, we want our teams around the world to look professional by wearing a uniform which proudly displays the WFS identity and is perfectly suited to each working environment across our portfolio of handling services.

“We hope our clients will like our new look and our staff will wear their new uniforms with pride,” said Barry D. Nassberg, group chief commercial officer at WFS.

After completing a full audit of its existing uniform provision in all 20 countries, WFS consulted with several suppliers and considered a series of design options before selecting its uniform provider. The new uniform is based on the distinctive blue and red of WFS’ corporate identity. WFS provides cargo and ground handling services to more than 270
airlines worldwide.

Picture of James Graham

James Graham

James Graham is an award-winning transport media journalist with a long background in the commercial freight sector, including commercial aviation and the aviation supply chain. He was the initial Air Cargo Week journalist and retuned later for a stint as editor. He continues his association as editor of the monthly supplements. He has reported for the newspaper from global locations as well as the UK.

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