With today’s fast-paced market, real-time information allows companies to make better commercial decisions and support a range of use-cases such as: pricing and revenue management, business development, network design, carrier management, market trend analysis and much more.
Seeking to deliver that visibility, Rotate has launched a unique real-time air cargo capacity and market intelligence tool. The tool provides insight into the supply side of the air cargo market.
“The data has been filtered, cleaned, and enriched to deliver unique real-time insight into changes and trends in air cargo capacity across the world,” Ryan Keyrouse, Co-Founder of Rotate, stated. “To further support air cargo companies, Rotate has placed a strong focus on ease-of-use to allow all users to navigate the platform easily and quickly.”
READ: A year of digital change
Changing demands
Data has grown into a commodity. The need for real-time market information is a long-standing request from the air cargo industry. Information from a week ago is already considered to be out-of-date, hence having access to live capacity data allows companies to immediately respond to opportunities in the market.
“We want to democratise the availability of high-quality market data and are therefore taking a pioneering approach by offering access to our Live Capacity dashboards for free to the air cargo industry,” Keyrouse stated. “Airlines, airports, handlers, forwarders, OEMs, GSAs, and other industry-related companies can register to access the tool, free-of-charge.
Our belief is that the real value is not the market data itself, but rather in the interpretation and the analysis of this data, which drives actions and better decisions,” he continued. “Our team has worked closely with customers to develop an in-house dashboard and analytics environment, focusing on ease-of-use and flexibility so all users can easily gain access to the wealth of insights in the data.”
READ: Make sense of the air cargo market using Rotate’s Live Capacity
Pace of change
The industry is rapidly digitising and air cargo companies’ desire to explore technological innovations is clearly there. However, for a number of reasons air cargo companies cannot leverage digitalisation as they would desire.
This is where the provision of detailed, real-time information comes in, helping airlines turn investments in data and technology into action.
“The air cargo industry has long been investing in digital and technology solutions, which have led to ever-increasing amounts of data being produced and stored every day. The true challenge, now, is not in collecting more data; it is in putting that data to good use and formulating real actions that improve commercial and operational decisions,” Keyrouse explained. “This is what Rotate is focusing on.”
“By closely operating with the air cargo companies, Rotate follows a co-development approach as we always build our solution on close cooperation with our customers,” he added. “This allows us to perfectly capture and solve the real-world complexities within air cargo, while at the same time help steer towards a practical and real solution.”
