- United Cargo and cargo.one have enhanced their digital collaboration, offering streamlined access to United Cargo’s Passive TC capacity and QuickPak services, improving booking efficiency and integration into forwarders’ digital workflows.
- The partnership is expanding globally, with upcoming markets in Korea, Japan, Australia, and New Zealand, reflecting strong transpacific demand and reinforcing the platform’s role in rapid, AI-assisted quoting and rate management.
- Ongoing roadmap initiatives include deeper integration, automated booking journeys, dynamic pricing, and enhanced tracking, enabling forwarders to secure more business, optimise operations, and deliver faster, more reliable service to customers.
In recent years, freight forwarders of all sizes have realised the benefits of digital procurement and sales. Expanding networks and investment in more agile services give forwarders the edge to quote faster, win more business, and scale globally. In a co-ordinated push, carriers, forwarders, and digital booking platforms are collaborating to unlock further growth with digital tools.
In response to demand, cargo.one has now become the first marketplace to offer United Cargo’s Passive TC capacity. United Cargo has also just rolled out QuickPak services on cargo.one. The enhancements aim to capitalise on the evolving needs of customers and expand service capabilities.
Reflecting strong transpacific demand in particular, United Cargo is set to launch additional markets on the platform in the coming weeks. These include Korea, Japan, Australia, and New Zealand — further solidifying the global nature of the digital proposition and the partners’ commitment to meeting customer demand.
“Since the launch of our partnership, we have seen robust adoption rates, particularly in Europe and the USA. Customers in these regions have embraced the platform, integrating it seamlessly into their digital workflows to enhance booking operations,” Christine Rogljacin, Senior Manager Cargo Marketing and eCommerce, United Cargo, said.
“Our collaboration has significantly improved booking efficiency for customers. By providing streamlined digital access to United Cargo’s capacity, cargo.one reduces the time and effort required for bookings, enabling faster and more reliable operations,” she continued.
“United Cargo and cargo.one have established a productive and collaborative rhythm, focusing on evolving the customer experience. Our work with cargo.one is driven by a shared commitment to responding to market needs and delivering innovative solutions that enhance the overall user journey.”
Forwarders view the combined offer of global network capacity and marketplace integration as a commercial advantage. Digital tools are becoming embedded in rate management and quoting functions, enabling teams to respond to customer requests at pace. cargo.one’s user base now includes many of the world’s largest forwarders, which use marketplace APIs to power internal platforms and transport management systems.
“Without a doubt, United Cargo is one of the most important and in-demand carriers on cargo.one. Our partnership is highly successful because forwarders really value such easy-to-use and flexible digital access to United Cargo capacity, which enables them to quote fast and win more shipments,” Simson Demmer, Chief Customer Officer at cargo.one, said.
“By combining cargo.one’s digital efficiency with United Cargo’s comprehensive capacity, freight forwarders can secure more business, deepen partnerships, and provide clients with flexible, high-quality solutions,” he continued. “cargo.one is also at the forefront of delivering forwarding teams increasing value from AI – so bringing United Cargo rates within effortless AI-powered quoting workflows provides them a convenient and scalable way to quote faster and win more shipments.”
The roadmap
Both partners are planning further enhancements to their digital proposition, including deeper integration, additional product categories, and tools that support more automated booking journeys. United Cargo is also investing in internal training so sales teams can support customers using marketplace channels. Feedback loops between both organisations will drive service improvements and ensure new features align with forwarder expectations.
“We aim to continually enhance our offerings on cargo.one. Through ongoing refinements to the integration, United Cargo and cargo.one teams work to ensure that freight forwarders have access to seamless and dependable booking experiences,” Rogljacin said. “As part of its omni-channel digital strategy, United Cargo is investing in internal training for sales teams and support staff. This initiative equips them with the knowledge and tools to effectively leverage cargo.one, ensuring they can better serve customers and maximise the platform’s potential.”
“United Cargo is exploring deeper integration of specialty products and promotional rates tailored specifically for marketplace users. The joint roadmap between United Cargo and cargo.one focuses on innovation in areas like dynamic pricing, improved shipment tracking, and enhanced service transparency. These advancements aim to deliver a more responsive and efficient experience for customers.”
Cargo.one expects rapid scaling of digital procurement across the industry. As more carriers expand digital distribution and forwarders intensify automation efforts, the marketplace model is becoming central to rate visibility, pricing responsiveness, and sourcing workflows. The partnership structure also shows how carriers can use external platforms to enhance digital sales without replacing internal tools.
“cargo.one offers airline partners like United Cargo the best experience in the market for optimising their digital sales growth. Our partnerships, product, and operations teams support United Cargo to ensure that it remains fully responsive to market demands and has optimal offerings for every relevant market,” Demmer said. “Together with the United Cargo team, we are able to continually bring new markets and capacity types to forwarders working digitally. Cargo.one is innovating rapidly around AI quoting, and as we deliver even more speed and convenience to users, United Cargo can benefit from rapid quotes turning into rapid bookings.
“For the industry at large, our partnership with United Cargo reflects how rapidly we can successfully scale efficient, digital airfreight procurement and so enhance service levels for many thousands of shippers.”
