Pharmaceutical thermal protection specialist Tower Cold Chain has launched a new brand identity, supported by a new website that provides an enhanced experience for the company’s growing global customer base.

Tower says both the branding and website reflect its global focus on promoting circularity and driving innovation in cold chain delivery to offer added customer value and best-in-class technical support services.

The website has been designed to be fully customer-centric, including the introduction of a new technical resource area, streamlined product information and the provision of a personalised dashboard that helps users configure the specific requirements for their cold chain payloads.

In addition, following specific customer feedback, the site also incorporates a dynamic map of the Tower’s global network with detailed information on its strategically located hubs throughout Europe, the USA, Asia-Pacific, India, and South Africa.

The website includes full details of Tower’s complete range of containers, which covers all pharmaceutical temperature configurations and standards, as well as meeting the different requirements of Euro, US, single and double pallets, and the smaller sub-pallet consignments.

Niall Balfour, Tower Cold Chain’s CEO, said: “Our new website and branding reflect both our global capabilities and our commitment to deliver the highest standards of products and services.

“Through simplifying what is a highly technical and highly regulated supply chain, we believe we can deliver real value for our customers. Our website is central to this, enabling them to find the information they require with the very minimum of clicks and helping them to specify and book the services they need.”