TIACA workshop takes-off in Amsterdam

TIACA workshop takes-off in Amsterdam

Real world business situations were the focus of the first professional development workshop held from 25 to 27 June near Amsterdam Airport Schiphol by The International Air Cargo Association (TIACA) with delegates from airlines, forwarders, agents and handlers.

Topics included, markets and competitive analysis, brand management, digital marketing, revenue management, understanding and analysing financial statements, creating financial reports, business ethics, and leading teams. 

The workshop was the first commissioned and sponsored by TIACA in collaboration with Strategic Aviation Solutions International(SASI). The workshop follows a joint study by the International Air Transport Association, International Civil Aviation Organisation, and International Federation of Freight Forwarder Associations. Published earlier this year, it identified the need for airfreight-training to equip and educate a new generation of industry leaders. 

“The objective was for participants to have a good appreciation of each field and how the topics fit together and play a role in successfully managing and leading a dynamic company in an ever-changing market,” says SASI learning and development executive director, Lilian Tan. Participants were divided into four teams and given a case study. 

 

They then had to give a formal presentation for their proposal, based on the case study, at the end of the day. The presentations were evaluated on their credibility, feasibility, financial impact, complexity and resources required.

Newsletter

Stay informed. Stay ahead. To get the latest air cargo news and industry trends delivered directly to your inbox, sign up now!

related articles

SmartKargo joins TIACA as Trustee Member

SriLankan Airlines unveiled as new BARIG member

Roberto Alvo assumes the presidency of ALTA

WAIT... BEFORE YOU GO

Get the ACW Daily Newsletter for up-to-the-minute news on everything important in the airfreight industry

Logo Air Cargo Week