Since its debut at air cargo Europe, CharterSync has worked to turn what was once a labour-intensive and opaque process into a fast, transparent, and scalable digital experience.
“Traditional charter procurement typically requires three to four hours to gather initial options; CharterSync has reduced this to minutes while simultaneously increasing accuracy,” the company’s founder, Ed Gillett, stated.
This pivot from manual coordination to platform-led automation hasn’t just improved efficiency—it’s unlocked new commercial possibilities for forwarders and airlines alike. “One global forwarder reported that our platform has enabled them to bid on time-critical projects they previously wouldn’t have considered.”
As CharterSync prepares to expand into the US and APAC markets, its vision is clear: to deliver global reach with local agility, all underpinned by the speed and intelligence of a truly digital charter ecosystem.
“Client feedback consistently highlights the unprecedented speed with which they can now access validated charter solutions,” Gillett continued. “The most telling feedback has been our clients’ increased dependency on the platform for increasingly complex operations—a testament to the trust and experience we’ve built since our launch in 2019.”
That trust is further enhanced by transparency features like real-time flight tracking, which Gillett sees as a major operational upgrade:
“Our live flight tracking integration represents a fundamental shift in operational transparency. By providing access to real-time flight data, we’ve created shared situational awareness across the entire operational chain.”
This transparency pays dividends during time-critical charters. “The impact has been particularly profound during time-critical operations. When cargo delivery is delayed or aircraft encounter issues, our platform ensures all stakeholders immediately work from the same information, eliminating the costly ‘information lag’ that traditionally hampered response times,” Gillett expressed.
Balancing innovation with intuition
While CharterSync leans heavily into automation, it maintains a strong human layer for complex or sensitive missions.
“Our approach is guided by a fundamental principle: automate the complex but repeatable processes while preserving human expertise for high-value tasks,” Gillett explained.
The company’s concierge service model is tailored to meet varied client needs:
“Our concierge service model provides variable levels of human support calibrated to both the operation’s complexity and the client’s experience level. For complex missions—such as AOG situations or humanitarian operations—our specialists provide hands-on guidance start to finish.”
But CharterSync’s collaborative mindset doesn’t end with internal improvements. Gillett detailed an ambitious client partnership strategy: “We’ve established structured feedback channels at multiple levels—from operational users to executive stakeholders—ensuring our development roadmap aligns with forwarders’ evolving needs.”
“Beyond passive feedback collection, we’re launching co-development initiatives where select forwarders will participate directly in our development sprints. This collaborative approach will accelerate our innovation cycle while ensuring new features address real-world operational challenges.”
Vision for democratised access
As the company looks to the next three years, its ambitions remain grounded yet transformative.
“The true measure of our success will be democratising access to complex air charter solutions, giving small and medium-sized forwarders the same level of market intelligence and booking capabilities as their larger competitors,” Gillett stated.
For CharterSync, innovation isn’t about disrupting for disruption’s sake—it’s about removing barriers.
“By partnering with CharterSync now, forward-thinking freight forwarders can help shape this vision while gaining early access to capabilities that will define the future of air cargo charter.”
