Sunday, June 23, 2024
Suzy Wardle to oversee digital transformation at Virgin

Suzy Wardle to oversee digital transformation at Virgin

Virgin Atlantic Cargo has picked Suzy Wardle for the role of head of digital and distribution, overseeing the airline’s digitisation programme.

Wardle has held a number of digital roles at Virgin Atlantic over the last five years, most recently as chief product officer across all passenger-facing digital channels.

Responsibilities included revenue, customer satisfaction, continuous improvement and digital transformation projects including the integration of a new passenger service system.

With over 15 years of experience in marketing and e-commerce, she previously held senior roles with companies in the travel and luxury hotel marketing sectors.

Virgin Atlantic Cargo managing director, Dominic Kennedy says: “As we modernise, there is a clear linkage between simplicity and digitisation and our goal of enabling customers to interact with us in a different way, such as through the development of a self-service platform.

“Ultimately, we want our customers to have the option of being able to do everything they do today through telephone and email via a digital platform, so we are delighted to welcome Suzy to our cargo team to lead us into this exciting new era.”

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