Virgin Atlantic Cargo has picked Suzy Wardle for the role of head of digital and distribution, overseeing the airline’s digitisation programme.

Wardle has held a number of digital roles at Virgin Atlantic over the last five years, most recently as chief product officer across all passenger-facing digital channels.

Responsibilities included revenue, customer satisfaction, continuous improvement and digital transformation projects including the integration of a new passenger service system.

With over 15 years of experience in marketing and e-commerce, she previously held senior roles with companies in the travel and luxury hotel marketing sectors.

Virgin Atlantic Cargo managing director, Dominic Kennedy says: “As we modernise, there is a clear linkage between simplicity and digitisation and our goal of enabling customers to interact with us in a different way, such as through the development of a self-service platform.

“Ultimately, we want our customers to have the option of being able to do everything they do today through telephone and email via a digital platform, so we are delighted to welcome Suzy to our cargo team to lead us into this exciting new era.”