Sunday, July 21, 2024
Rotate’s Sales Cockpit selected by Air Canada Cargo

Rotate’s Sales Cockpit selected by Air Canada Cargo

Rotate has been selected by Air Canada Cargo to implement the Sales Cockpit, a strategic move that significantly advances the carrier’s global digitalisation efforts.

The Sales Cockpit is web-based software that continually scans the airline’s data to automatically identify specific opportunities with customers. Integrating this with existing systems allows Air Canada Cargo to automatically open sales opportunities in its CRM, and better monitor agreements to track performance against customer expectations. This integration ensures sales teams have timely and relevant information to improve discussions and serve customers more effectively.

Matthieu Casey, Managing Director – Commercial at Air Canada Cargo, highlighted the importance of the partnership: “This partnership with Rotate and the roll-out of the Sales Cockpit will enable our Sales teams to provide more personalized and timely service to our customers while maintaining a consistent approach globally. This consistent approach allows us to work collaboratively and proactively as our customers’ needs change.”

The implementation of the Sales Cockpit is part of Air Canada Cargo’s broader digitalization strategy, aimed at enhancing the overall customer experience.  By automating the identification and management of sales opportunities, the Sales Cockpit helps ensure that no opportunity is missed, and that customer interactions are more informed and responsive.

Ryan Keyrouse, CEO at Rotate, expressed his enthusiasm about the partnership: “We are thrilled to support Air Canada Cargo in its digitalisation journey.

“Our collaboration has enhanced the Sales Cockpit, making it a more effective tool for their sales teams.

“The feedback from Air Canada Cargo has been important in refining the solution to better meet the needs of the industry.”

Following successful implementations with Air Canada and Etihad, Rotate plans to further extend this CargoTech solution to other airlines, aligning with its mission to help the air cargo industry make better commercial decisions.

Picture of Edward Hardy

Edward Hardy

Having become a journalist after university, Edward Hardy has been a reporter and editor at some of the world's leading publications and news sites. In 2022, he became Air Cargo Week's Editor. Got news to share? Contact me on


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