The Rhenus Group, a global logistics solutions provider, has announced the official rebranding of Blu Logistics LATAM to Rhenus Logistics, following its acquisition in 2023. The rebranding will enhance the Group’s footprint and operational integration across Latin America, as BLU Logistics LATAM will now commercially operate under the Rhenus Logistics name in Argentina, Colombia, Ecuador, Mexico, Paraguay, and Uruguay.
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This transition complements and strengthens Rhenus existing operations in Argentina, Brazil, Chile, Colombia, and Mexico, while further expanding its service portfolio in the region with a focus on Air & Ocean services and warehousing solutions. The unified brand identity of the two family-owned companies will offer customers greater consistency, connectivity and access to the Groups global standards, capabilities, and service portfolio.
The rebrand comes amid a period of significant growth across the region. In 2024, the combined operations of Rhenus Logistics LATAM and BLU Logistics LATAM handled over 210,000 TEUs in full container load (FCL) shipments, a 16.67% increase compared to the 180,000 TEUs managed by BLU Logistics LATAM alone in 2023. This growth was driven by the capacity, service solutions, and operational efficiencies enabled through the Rhenus global network. As a result of its strong positioning and ranking in ocean freight, particularly on the Far East Asia to LATAM trade lane, Rhenus Logistics is recognized as a leading freight forwarder in the region. To continue supporting customer and market demands, the company has expanded its regional footprint with new office openings. Most recently, in March, Rhenus Brazil inaugurated a new branch in Belo Horizonte, strengthening its presence in key logistics hubs throughout the country. LATAM’s growing relevance in global trade is evident through increasing cargo volumes from Asia, India, Europe, and the United States.
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“For the Rhenus Group, this rebranding marks a new era in Latin America and reinforces our long-term commitment to the region,” said Tobias Bartz, CEO of the Rhenus Group.
“It reflects both our local success and our global ambition. We’ve seen remarkable growth and continue to identify strong opportunities across the region. This rebranding connects the shared identity of two family-owned companies unifying as one. It strengthens our footprint in Latin America and offers our customers greater efficiency, visibility, and the opportunity to grow their business with us, now fully integrated into our global network, portfolio of services and capabilities.”
“Over 30 years as Blu Logistics we are entering a new chapter as part of Rhenus,” said David Kassin, CEO of Rhenus Air & Ocean LATAM. “Our Blu family has become much stronger now that we are fully integrated and rebranded under the Rhenus name, where we get to fully benefit the global infrastructure, technology, services of the Rhenus Group, while continuing to offer the same local knowledge and trusted relationships with our customers, partners and employees that have defined our continued success in the region.”
Rhenus Logistics will continue to provide a full suite of solutions in Latin America, including air and ocean freight, customs brokerage, warehousing, and project logistics. Blu Logistics offices will now operate under the Rhenus brand name and benefit from the Rhenus Group’s global infrastructure, systems, and technology, ensuring enhanced efficiency and service delivery. This rebranding reflects the company’s strategic focus on expanding its Air & Ocean division in high-growth markets such as Latin America and delivering fully integrated, end-to-end supply chain solutions worldwide.
