Tuesday, May 28, 2024
Pledge launches Impact Links to bring simplicity and convenience to the carbon offsetting market

Pledge launches Impact Links to bring simplicity and convenience to the carbon offsetting market

Climate-tech company Pledge has launched Impact Links, providing freight forwarders with a no-code solution to invite their customers to instantly purchase carbon credits to offset their unavoidable carbon emissions.

Impact Links are the latest addition to Pledge’s sustainability toolkit for freight forwarders, which also includes its recently launched open-access freight emissions calculator.

Pledge has created Impact Links to be a white-label solution, enabling freight forwarders to add their own branding when they offer this to their customers.

READ: Survey shows multiple factors driving the agenda on carbon emissions in the logistics sector

The shareable Impact Links can be easily incorporated into a freight forwarder’s existing operations and infrastructure, such as being embedded on their website, emailed directly to customers, or shared via a QR code.

While customers can choose to offset any quantity of emissions, forwarders also have the ability to generate bespoke Impact Links that allow customers to offset their exact emissions with the click of a button.

“We believe that leveraging technology to make climate action more accessible is the way forward,” said David de Picciotto, Chief Executive Officer, Pledge.

“Our platform helps freight forwarders gain a competitive advantage by enabling their customers to take action on unavoidable emissions in a way that is simple, reliable, and independently verified.”

Carbon credits purchased through Impact Links are selected from one of Pledge’s offsetting portfolios.

These portfolios support various verified carbon removal and avoidance projects, from nature-based carbon dioxide removal (CDR) projects such as reforestation, to CDR technologies, like enhanced weathering.

READ: Pledge and Europa Worldwide partner to help reduce supply chain carbon emissions

In addition to being on recognised registries and assessed by third parties, each offsetting project undergoes Pledge’s quality assessment, which aligns with industry best practices such as the Oxford Offsetting Principles for Net Zero Aligned Carbon Offsetting and the Science Based Targets Initiative (SBTi).

Pledge handles all aspects of the transaction, including processing payment and issuing a certificate, which customers can use as proof of their purchased offset credits.

This launch is part of Pledge’s ongoing mission to provide freight forwarders with the tools they need to enable their customers to measure, report, and remove their freight emissions.

Picture of Edward Hardy

Edward Hardy

Having become a journalist after university, Edward Hardy has been a reporter and editor at some of the world's leading publications and news sites. In 2022, he became Air Cargo Week's Editor. Got news to share? Contact me on Edward.Hardy@AirCargoWeek.com

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