Saturday, May 18, 2024
Outlook bullish for peak season surge

Outlook bullish for peak season surge

The air cargo industry should expect a strong Q4 peak season despite lower Q1 volumes as airlines respond to surging passenger demand, Brandon Fried, Executive Director, Airforwarders Association (AfA), said.

According to World ACD, global air cargo chargeable weight flown in Q1 2023 was down 11 percent compared with a year earlier, but Fried attributes recent lower volumes to post-Covid normalisation rather than decline.

“We’re coming down from the lofty volumes seen during the pandemic, which we all know were not sustainable long term, but we’re not crashing, we’re normalising,” Fried explained.

“We need to be bullish in the second half; consumers are still out there spending and passengers are flying.”

Regionally, overall tonnage in Q1 dropped by 16 percent for Asia Pacific and 18 percent for North America.

Some economists predict a fully-fledged US recession later this year, but Fried remains optimistic for the return of higher cargo volumes in line with end-of-year peak season.

Current freight rates are artificially lower than supply and demand would dictate because airlines are operating more aircraft than necessary in anticipation of an uptick, he said, and to accommodate swathes of passengers waiting to fly.

“This will benefit freight forwarders in the long run because airlines want to tailor pricing to attract business,” Fried said.

“It also indicates a departure away from the traditional freighters we saw during the pandemic, and we can expect some of the older freighters to be phased out.”

“Now’s the time for freight forwarders to really show their creative strength because they have to anticipate what’s coming around the corner.”

Fried urged the same fighting spirit to contend with ongoing labor shortages and union negotiations, which have been casting a shadow over US supply chains and impacting global trade flows.

“It’s time for the freight forwarders to be the creative logistical problem solvers that we are – we’ve got to be ready for a challenging future,” Fried added.

Looking ahead to 2024, air and ocean freight demand are set to improve, he concluded.

“We have a new baseline, and we need to stop comparing to before the pandemic.”

“It’s a new world, we’re seeing a new geopolitical order: the war in Ukraine, rising labor costs, Chinese manufacturers moving out of China to elsewhere in Asia, South America, Mexico.”

“Manufacturers are diversifying, and we can expect to see regionalising of supply chains in the US and globally.”

“A different political structure will have a significant impact on supply chains.”

Picture of Edward Hardy

Edward Hardy

Having become a journalist after university, Edward Hardy has been a reporter and editor at some of the world's leading publications and news sites. In 2022, he became Air Cargo Week's Editor. Got news to share? Contact me on


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