Lufthansa Cargo is to offer a new online service for standard air cargo from September called td.Basic – as it looks to boost business.
The carrier says td.Basic will provide customers with simple background processes, booking via the cargo airline’s online channels only and a somewhat longer duration.
Lufthansa says the new basic product will be suited to any shipments where the customer is happy to accept a transit time of three days more on average than with the familiar td.Pro standard product, which will still be offered.
Lufthansa Cargo board member of product and sales, Alexis von Hoensbroech says: “We are now adding a price offensive to our long-standing quality offensive. Our customers will be able to benefit from Lufthansa quality with particularly price-sensitive cargo as well from September.
“With this innovative basic offering, we are enhancing our product range and charting a path for growth in the standard cargo segment. Our new online offering underscores that Lufthansa Cargo remains a forerunner when it comes to developing innovative products.”
The new td.Basic online product will complement the td.Pro standard offering and td.Flash express service at Lufthansa’s cargo arm in the future. “This means we will be giving our customers even greater influence over the speed and price of our transport services”, adds von Hoensbroech.
The new product is part of the company’s new CARGO eVOLUTION strategy, which Lufthansa Cargo is hoping to advance digitisation and become the number one in the world for air cargo services.
