Communication can no longer just look good. It must be honest, useful, and responsible.

That’s the belief that drives Lemon Queen, and the foundation of Lemon Green, its sustainable communication program.

“There’s no such thing as a small action when you amplify it. With Lemon Green, we want to prove that communication can support those who act—without gloss or greenwashing.” – Audrey Serdjebi, Founder & CEO of Lemon Queen.

In Munich, booths become statements

For Air Cargo Europe, Lemon Queen designed and produced eco-responsible booths through its Lemon Green approach for: ECS Group, Global GSA Group, CargoTech, CMA CGM Air Cargo, Liege Airport, Air Cargo Week, and MeskAir Cargo.

Reusable materials, consolidated logistics, recycled structures, reduced waste, zero unnecessary printing and LED lighting: every element was carefully selected to balance visual impact with environmental responsibility.

In partnership with an NGO specialised in material reuse, booth elements will be collected, sorted, and reintegrated into social or artistic community projects.

Clients can also receive an environmental and social impact report upon request – a valuable tool for CSR and CSRD reporting, and a new way to communicate measurable change.

The No Goodies Project: give, don’t distribute

With its No Goodies Project, Lemon Queen invites companies to move beyond disposable giveaways and toward meaningful, action-based engagement.

Liege Airport leads the way with a solidarity photo booth: each photo taken triggers a donation to a local NGO – a simple gesture that speaks louder than any branded item.

A walking message

At Air Cargo Europe, some messages will literally walk the aisles. Several members of the Lemon Queen team and partners will wear T-shirts printed with a QR code.

Scan it.

Share it.

And if your company is taking real eco-responsible action, Lemon Queen will offer a free press release to help amplify your initiative.

It’s a bold and playful reminder that real communication isn’t about noise – it’s about meaning and reach.

A new communication standard, led by Lemon Queen

Through Lemon Green, Lemon Queen is shaping a new standard for the industry – one that proves communication can be strategic, responsible, and impactful.

Because when communication aligns with action, it becomes a force for transformation.
And because at Lemon Queen, we believe those who act deserve to be heard.