Monday, May 20, 2024
Lufthansa gives BMW the ultimate way to show off its vision

Lufthansa gives BMW the ultimate way to show off its vision

Lufthansa Cargo and BMW are teaming up to show off the car manufacturer’s Vision iNext vehicle to the world.

More than 300 international media representatives will board Lufthansa Cargo’s Boeing 777 Freighter to experience the vision vehicle from BMW, which is the company’s vision of future mobility.

Teams from Lufthansa Cargo and BMW have worked together to turn the vehicle and technology presentation from idea into reality, with guests being introduced to the vehicle and given a preview of the BMW Group’s future as part of an exclusive closed room concept specially conceived and designed for the occasion.

Preparations involve laying more than 7.5 kilometres of wiring, while 78,000 LEDs in 165 video LED modules and 10 13,000 ANSI lumen projectors will light up a show inside the 777F.

More than 120 exhibition stand construction specialists, as well as experts from Lufthansa Cargo and BMW have played their part in making the project happen.

Around 30 tonnes of material will be used to construct a suitable platform to showcase the BMW Vision iNext, providing engineers and specialists the challenge of not only staging the presentation but also ensuring their creation will literally take off.

Timing will be tight, as the 777F will need to switch between presentation mode and flight mode and back quickly and securely.

The first guests will arrive eight hours after the aircraft lands, and just four hours after the final presentation has finished at one venue, the aircraft will take off again for its next destination.

Lufthansa Cargo chairman and chief executive officer, Peter Gerber says: “Visionary products deserve visionary presentations. We are delighted to have made this extraordinary world premiere possible in cooperation with BMW.”

BMW member of the management board responsible for development, Klaus Frohlich says: “iNEXT is our mobility proposition for the future, so it’s only logical that the BMW Vision iNEXT should be presented to a global audience in a fresh new style. The World Flight is a fitting way to get the ball rolling.”

The aircraft’s will receive a special livery when it takes off from Munich Airport on 9 September, and after calling in at New York, San Francisco and Beijing, the 777F will touch down in Frankfurt on 14 September.


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