The logistics industry is constantly evolving, shaped by technological advancements, changing regulations, and the growing demands of global e-commerce. Businesses are under increasing pressure to deliver faster, more efficiently, and with greater transparency, all while navigating challenges like supply chain disruptions and stricter customs requirements.
“My experience at TNT Mailfast, DHL, and now ePost Global has taught me that adaptability is crucial in the logistics industry,” Alison Layfield, Director of Product Development at ePost Global, said. “At each company, I’ve dealt with a wide range of challenges, from shifts in regulatory environments to the need for rapid technological adoption. Whether it’s optimising supply chains, handling cross-border shipping, or working around international trade regulations, success hinges on staying ahead of changes and building strong partnerships.”
One of the most pressing trends shaping the industry is automation.
“Automation is transforming how logistics companies handle shipments, improving both processing times and operational efficiencies,” Layfield explains. “Real-time tracking has become an essential feature, ensuring visibility at every stage of delivery. Sustainability is another growing focus, with businesses actively managing their carbon footprints. Additionally, e-commerce has truly become global, pushing companies like ours to expand into emerging markets and find innovative solutions to meet customer demands for faster and more reliable delivery.”
However, globalisation and the growth of e-commerce bring regulatory hurdles, particularly in the form of de minimis changes. These adjustments, which affect the thresholds for duty-free shipments, are driven by the government’s efforts to close tax loopholes and protect local economies.
“Governments are adjusting de minimis thresholds to ensure they collect appropriate taxes and duties on incoming goods, levelling the playing field for domestic businesses,” Layfield noted. “Without these changes, international sellers can undercut local merchants by avoiding taxes, creating an unfair advantage.”
These changes pose challenges for US businesses, particularly when shipping internationally. “The biggest challenge is cost,” Layfield said. “When De Minimis thresholds are lowered, US businesses face additional duties and taxes, which can make their products less competitive. These costs are either absorbed by the seller or passed on to the consumer, discouraging international purchases. Additionally, increased scrutiny on product descriptions and valuations can cause delays at customs or even fines, complicating the cross-border process further.”
Supply chain disruptions have also compounded these challenges.
“Like many in the industry, we’ve faced significant disruptions, from port congestion to labour shortages,” Layfield admitted. “At ePost Global, we’ve focused on building resilience through automation and flexible workforce strategies. We’ve also worked closely with our logistics partners to reroute shipments and find alternatives when supply chains get backed up. The goal is to maintain service levels despite the unpredictability of global logistics. Transparency with our clients has been key—keeping them informed helps manage expectations and navigate delays more smoothly.”
Shipping companies play a critical role in mitigating the cost impact of these regulatory changes on consumers.
“We work hard to find the most affordable shipping options without compromising on delivery times,” Layfield explained. “Accurate documentation is crucial to preventing delays and unexpected fees. The more we can streamline the process, the less cost is passed on.”
For US-based e-commerce companies, the concerns go beyond cost. Navigating different customs rules and regulations in multiple countries adds operational complexity and increases the risk of delays. Layfield stressed the importance of working with knowledgeable partners.
“Having a partner that knows how to navigate customs regulations and minimise costs is critical,” she said. “Investing in supply chain improvements, providing accurate data, and using efficient shipping methods are essential. Transparent pricing and fast, reliable delivery will help maintain consumer loyalty, even in the face of higher costs.”
A potential solution to balance government revenue needs with global e-commerce interests lies in creating fair and flexible systems
. “Governments could explore tiered systems based on shipment volume or product type,” Layfield suggested. “This might mitigate the financial burden on smaller merchants while still generating revenue. Ensuring all companies adhere to the same regulations can create a level playing field.
“Consumer demand for faster delivery and real-time tracking will drive growth,” she predicted. “Automation and robotics will play larger roles in managing the sheer volume of shipments. Sustainability will become increasingly important as companies balance consumer expectations with environmental responsibility. Personalisation on e-commerce platforms will drive consumer engagement, leading to an overall increase in online shopping volumes.”
