General sales and service agents (GSSAs) are under increasing pressure to deliver more than just sales support.
“Aeroprime Group has evolved into a new-age, tech-enabled GSSA by strategically leveraging its comprehensive service portfolio to offer airlines a streamlined and integrated solution in today’s complex logistical environment,” Abhishek Goyal, Executive Director of Aeroprime Group, said.
“Recognising the increasing need for efficiency and reduced administrative burdens, Aeroprime provides a single point of contact for cargo management, intricate government liaison, and seamless flight handling.”
More importantly, Aeroprime’s operational model is built on the backbone of technology. “This integrated approach, underpinned by technological advancements, translates into significant time and cost savings for airline partners, allowing them to focus on their core operations,” said Goyal.
In a competitive and capacity-constrained market, these efficiencies can make or break an airline’s bottom line. “The resulting faster turnaround times and reduced risks of delays or compliance issues create a more attractive value proposition compared to traditional GSSAs offering fragmented services,” he added.
It’s this operational clarity — driven by modern tech and centralised execution — that Aeroprime believes is its key differentiator. “Implicitly showcasing Aeroprime’s commitment to a modern, technologically driven operational model,” Goyal continued, “is exactly what the future of GSSA services should look like.”
Digital first
With innovation at its core, the industry is looking to create globally integrated, tech-forward platforms that enhance both operational efficiency and customer experience.
“As a company, we are committed to innovating the traditional GSSA model, which has remained largely unchanged for decades, by creating a more globally integrated and technologically driven GSSA platform,” Goyal said.
In practical terms, this vision is taking shape through strategic technology investments, including the adoption of advanced cargo management software capable of delivering real-time tracking and visibility.
“This includes the implementation of advanced cargo management software that provides real-time tracking and visibility, allowing for proactive issue resolution and improved customer confidence,” he explained. For Aeroprime, transparency and predictability are no longer optional — they’re essential deliverables.
A cornerstone of this transformation is Cargo Next, Aeroprime’s proprietary platform that enables seamless booking and real-time tracking. “Aeroprime aims to continue expanding its network, focusing on digitising air cargo operations through the development of a platform called Cargo Next,” Goyal noted. “This platform will enable seamless booking and real-time tracking for customers, addressing communication challenges that currently exist in the cargo industry.”
Beyond its internal tools, Aeroprime is also actively cultivating a tech ecosystem. “We are also working on various strategic partnerships with global players offering various technological platforms for the cargo industry to assist our partner airlines,” he shared.
The goal is to create a digitally agile GSSA offering that adapts quickly to changing market needs. “We heavily use data analytics tools to gain valuable insights into market trends and performance metrics,” Goyal outlined.
These insights inform everything from route optimisation to capacity planning. “Our commitment to innovation, technology and a customer-first approach is at the heart of everything that we do, for both passenger and cargo aviation,” he highlighted, “driving global expansion and operational excellence, fostering improved coordination and smarter logistics.”
Maximising capacity
Air cargo space is among the most precious commodities in a post-pandemic world marked by fluctuating demand and unpredictable disruptions, leading companies to look at how they can ensure optimal utilisation of cargo space through data, precision and execution.
“At Aeroprime, we tackle the challenges of fluctuating demand and capacity constraints by relying on a combination of technology, data and operational expertise,” Goyal expressed. This approach begins with analytics. “We use advanced analytics to forecast demand, which allows us to help our airline partners adjust capacity dynamically and make more informed decisions.”
But forecasting is only part of the puzzle. Execution on the ground matters just as much. “We focus on the approach where we ensure we always have sufficient cargo in hand and the entire sales team sets their targets accordingly,” he explained, highlighting the importance of a proactive and aligned sales strategy in driving utilisation.
Digital tools play a pivotal role, particularly the Cargo Next platform. “Our digital platform, Cargo Next, plays a key role by providing real-time booking and tracking capabilities, ensuring transparency and better coordination across the cargo chain,” he said. This real-time visibility minimises inefficiencies and enables smarter, faster decisions.
Aeroprime’s network is another asset in the efficiency equation. “We’ve also built a strong interline connectivity network and road feeder services that connect smaller regional hubs with major international airports, making cargo movement more efficient,” Goyal pointed out. “By staying close to the operations and continuously innovating, we’re able to maximise cargo space utilisation and deliver real value to our airline partners, even when the market is unpredictable.”
