IAG Cargo launches new FORWARD.PLATINUM loyalty programme for customers

July 9, 2020

Today IAG Cargo launches its FORWARD.PLATINUM loyalty programme – a new scheme to reward customers with a revenue spend of €1.3m+ per annum. It joins IAG Cargo’s FORWARD.REWARDS scheme for SMEs, providing a natural progression for IAG Cargo customers as they grow, says IAG Cargo.

FORWARD.PLATINUM membership is by invitation only and has been designed to provide bespoke incentives to IAG Cargo’s larger customers. Under the scheme, customers can redeem loyalty points for flights with British Airways and Iberia or against a choice of 250,000 hotels worldwide.

Matthew Gardiner, head of marketing and external communications at IAG Cargo, commented: “FORWARD.PLATINUM will enable IAG Cargo to keep rewarding its customers as they grow, providing a seamless transition from the gold tier of the award-winning FORWARD.REWARDS programme.

“FORWARD.PLATINUM is designed with a greater level of customer personalisation in mind. Our largest customers will now benefit from bespoke loyalty promotions tailored to their businesses.”

The new programme will be available for members from today.

James Graham

James Graham is an award-winning transport media journalist with a long background in the commercial freight sector, including commercial aviation and the aviation supply chain. He was the initial Air Cargo Week journalist and retuned later for a stint as editor. He continues his association as editor of the monthly supplements. He has reported for the newspaper from global locations as well as the UK.