Cathay Cargo’s We Know How reflects a deep-rooted expertise in moving goods that matter, delivering a portfolio of specialised solutions, enhanced digital capabilities and the strategic advantages of Hong Kong’s aviation hub, positioning itself as a central force in global logistics.
Moving what matters from valuable artefacts to modern innovation
From the transport of heritage artefacts to the movement of advanced technology and high- value perishables, the airline is pushing to redefine the role of airfreight in modern trade.
At the heart of its proposition is shipment diversity. Cathay Cargo has long handled consignments that range from museum-bound treasures to the latest components driving the technology sector. According to the carrier, each shipment represents a unique narrative— whether moving historical items or supporting innovation. Its nine specialised cargo solutions are engineered to provide tailored treatment, ensuring that sensitive, bulky or high-value goods are moved with the precision they require.
This ranges from ultra-secure handling of valuables to temperature-controlled environments designed to protect pharmaceutical consignments. The company frames this versatility as a commitment to “moving the needle” through continuous improvement in standards and innovation.
From racehorses at full gallop to supercars in overdrive
Beyond individual shipments, the airline highlights the power of Hong Kong as a global logistics gateway. With a five-hour flight radius reaching half of the world’s population, the city’s geographical advantage enables swift connections to more than 100+ destinations. Cathay Cargo’s dedicated freighter fleet, combined with the expanding intermodal infrastructure in the Greater Bay Area – its extended home hub – is intended to enable seamless transitions between land, sea and air within the region.
This is particularly important for complex cargo, areas in which the airline has cultivated extensive operational expertise. The carrier says that integration with the Greater Bay Area— one of China’s most dynamic economic zones—offers additional opportunities for speed, scale and network flexibility.
Digital innovation from ramp to cloud
Digital leadership is emerging as another area where the airline is seeking to differentiate itself. Cathay Cargo positions its “We Know How” philosophy as applying not only to physical operations but also to the less visible layers of data, visibility and customer experience. The carrier recently became the first airline to offer real-time shipment status updates using the IATA ONE Record standard. This, along with ongoing upgrades to its digital ecosystem, featuring online booking platform Click & Ship, underpins an effort to empower shippers and forwarders with more timely information and smarter decision-making. A redesigned booking interface and an expanding digital hub aim to provide more accurate planning, greater transparency and faster problem resolution.
As global supply chains continue to evolve, Cathay Cargo is betting that a combination of specialised cargo capability, operational excellence, strategic geography and digital innovation will strengthen its position as a critical node in global commerce. The airline emphasises its ability to manage complexity while delivering reliability remains central to keeping the world moving.
