HNA Cargo targets global digital sales with a substantial cargo.one partnership

HNA Cargo targets global digital sales with a substantial cargo.one partnership

HNA Cargo has announced it will partner with the cargo.one digital booking platform. Launching HNA Cargo’s first global digital sales, cargo.one will soon bring freight forwarders in 107 markets exciting new access to HNA Cargo capacity including routes into China and across Asia Pacific. The logistics group gains cargo.one’s award winning digital booking experience, as well as its global scale and experience, having already digitalised sales for over 50 airline partners.

HNA Cargo becomes the air logistics group partner that offers the largest number of portfolio airlines on cargo.one. As a power-house of Chinese air freight, HNA Cargo manages air cargo subsidiaries with a combined fleet of 600 aircraft spanning 11 airlines including Hainan Airlines, Capital Airlines, Tianjin Airlines and Suparna Airlines. HNA Cargo offers freight forwarders the significant global connectivity of 2000 international and domestic routes, including key trade lanes connecting China with USA, Europe, Australia, Middle East and extensively across Asia.

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cargo.one brings HNA Cargo directly into the branches of forwarding companies in all corners of the world. Agents, including Top 10 global forwarders, use cargo.one to quote and book airline and agent rates quickly and efficiently 24/7 via both interfaces and APIs. HNA Cargo benefits from cargo.one’s customer-centric and seamless booking experience, guaranteed to every freight forwarder.

Mr. Qiushi Zheng, Vice President of HNA Cargo, comments, “With our network covering more than 300 cities and regions at home and abroad, HNA Cargo holds a strong resource advantage. This digital partnership helps ensure that we benefit fully from our transportation capacity and can achieve optimal distribution. As our first global digital sales channel, cargo.one adds value with its high quality booking solutions and delivers us unique access to thousands of freight forwarders of all sizes through its impressive footprint. During our collaboration, cargo.one has impressed our teams with its technical proficiency and strength of purpose to accelerate and optimize our digital sales gains.”

“We are delighted that HNA Group is choosing us to help deliver their digital ambitions. With currently more than 50 digitally connected airlines, no other platform can deliver forwarders access to such superior differentiated supply, whether through our web-based application or API suite. As the go-to partner for digital distribution, cargo.one will ensure that HNA Cargo offers are always front of mind in every relevant market”, says Moritz Claussen, Founder & Co-CEO of cargo.one.

HNA Cargo is implementing an ambitious digital transformation program, with market responsive digital sales comprising an important pillar for its growth. Gaining cargo.one’s technology and extensive experience means HNA Cargo can gain digital sales at scale and speed with low capital expenditure.

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The deal comes at a time when cargo.one’s airline partners are pushing hard to bring as much capacity as possible into the digital arena. For example, in the past 18 months, cargo.one has seen 400% growth in new airline and route combinations going live for digital booking.

From Spring 2024, forwarders on cargo.one worldwide will have instant digital access to HNA Cargo capacity for imports and exports into China and across the region including key global destinations such as London, Paris, Hong Kong, Tel Aviv, Sydney, Tokyo and Bangkok.

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James Graham

James Graham is an award-winning transport media journalist with a long background in the commercial freight sector, including commercial aviation and the aviation supply chain. He was the initial Air Cargo Week journalist and retuned later for a stint as editor. He continues his association as editor of the monthly supplements. He has reported for the newspaper from global locations as well as the UK.

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