e-commerce has not only transformed the way consumers purchase goods but has also created new logistical demands, reshaping global supply chains and redefining priorities for airfreight carriers.

With more goods being routed by air, particularly in sectors such as fast fashion and electronics, air cargo has become a critical link in delivering products quickly and efficiently across borders.

“Whereas we were predicting last year that it might end up a bit more than 20 percent by the end of 2024, we’re now hearing from the industry that by the end of this year, it will be closer to 30 percent of all global cargo routed,” Justus Klüver-Schlotfeldt, CEO of NeX eCommerce, shared. 

“The need to meet time demands means that e-commerce goods are often prioritised over traditional cargo.

“Major carriers like DHL are even leaving machinery behind to make room for e-commerce cargo.

Bridging the gap

NeX eCommerce supports e-commerce logistics by acting as a link between small and medium enterprises (SMEs) and local logistics experts. This enables companies to manage their supply chains efficiently without relying on traditional marketplaces like Amazon. 

“We bring together local heroes who are experts in their areas, whether it’s fulfilment, customs, or last-mile delivery,” Klüver-Schlotfeldt explained.

For SMEs, the benefit is twofold. They gain greater visibility into their supply chains and access cost-effective logistics solutions that aren’t typically available through conventional marketplaces. 

“Our platform provides an alternative by connecting them with vetted local providers, ensuring transparency and trust,” he said.

“We’re a connector platform, helping to provide key visibility and choice for SMEs while ensuring that the logistics providers we connect them with are fully vetted.”

Navigating compliance

Cross-border shipping has been a challenging aspect of e-commerce logistics, particularly concerning customs rules and end-to-end logistics. 

 “We have an academy that trains stakeholders in customs compliance and fulfilment, allowing them to earn certifications and become part of the Alliance,” Klüver-Schlotfeldt cited. 

As such, NeX eCommerce offers ongoing opportunities for its existing members to learn and grow their expertise in the field: “We provide training with external consultants for our members who want to take on new challenges or specialise in specific fields.”

Post-pandemic landscape

Covid-19 accelerated the shift toward e-commerce, and the impact has been especially pronounced in the air cargo sector. Klüver-Schlotfeldt noted how the pandemic led to a surge in demand for ultra-fast fashion, particularly from Chinese platforms: “These companies are cutting out middlemen by shipping directly from fabric to consumer. This cross-border fulfilment model has completely reshaped the infrastructure.”

The growth of ultra-fast fashion giants like Shein and Temu reflects broader shifts within the industry. 

“It might seem like they came out of nowhere, but they’ve been building this model within China for years,” Klüver-Schlotfeldt continued.

One of the primary ways that NeX eCommerce enhances operational efficiency is through data analysis and AI-driven technology. However, the future of air cargo will increasingly rely on data integration between logistics providers and airlines.

“Data analysis is crucial. You simply can’t survive without understanding and controlling your data.

“We need airlines to collaborate with us, and it’s why we’re part of organisations like TIACA.

“We’ve always believed that you don’t need to reinvent the wheel if you can find the best-in-class solutions through collaboration.”