As part of a strategy to enhance engagement and further raise its profile with its members, the British International Freight Association (BIFA) has appointed Denise Hill as member engagement director.

With a strong background in commercial and relationship management, Hill will oversee and develop BIFA’s interaction with its membership in regards to the services it provides and how they are delivered.

For much of the past decade, Hill has worked for DHL Global Forwarding and was involved in Customs brokerage account management and related activities, building strong relationships to progress account growth for multinational clients.

Most recently, she set up and implemented a new team to manage Brexit-related Customs activities for the company’s clients from the automotive sector.

Hill is a graduate with a degree in European Business Studies and completed an MBA in 2015.

“The newly created role is designed to strengthen and support our engagement with our members; and ensure that their views reach all areas of the association; and are reflected in the work undertaken by the secretariat,” Steve Parker, BIFA Director General said.

“Denise comes to us with extensive customer engagement skills, and I am confident that she has the ability to engage with our members to get a better understanding of how BIFA can fulfil their requirements.

“The appointment is part of broader strengthening of BIFA’s regional representation across the UK, which is currently administered by a team of long-standing regional representatives and consultants.”