The much-anticipated the EU Cross-Border E-Commerce (CBEC) Forum has officially opened in Liège, Belgium. Organised by the Wallonia Export and Investment Agency (AWEX), in partnership with Liège Airport and OBOR Group, this year’s event is poised to explore the dynamic role of cross-border e-commerce in shaping global markets.

In his opening remarks, Michel Kempeneers, representing AWEX, expressed his excitement over the success of the event, which has grown significantly since its launch in 2019.

READ: Hong Kong Air Cargo expands with new route to Budapest

“It’s an honour to welcome over 750 attendees from all corners of the globe,” Kempeneers said.

“Cross-border e-commerce is a powerful engine for growth, and this event is designed to help you understand the key elements of success, from digital marketing to navigating regulatory environments.”

The conference provides European businesses, particularly small and medium-sized enterprises (SMEs), with a platform to gain insights into the fast-evolving e-commerce landscape. Over the next two days, participants will hear from industry experts and leaders on essential topics such as digital marketing strategies, online payment solutions, after-sales services, and compliance with international regulations.

Adding to the momentum, Torsten Wefers, VP of Sales and Marketing at Liège Airport, highlighted the significant role the airport plays in the global logistics sector.

“With more than 700 registered participants representing 360 companies, including over 40 airlines and 150 logistics firms, this forum clearly demonstrates that Liège Airport is more than just a cargo hub—it’s a thriving international marketplace,” Wefers remarked.

Wefers also emphasised the collaborative atmosphere of the event, which aims to foster dialogue on the future of cross-border e-commerce and logistics. He encouraged attendees to explore potential partnerships and tap into the unique opportunities the forum presents.

“This is an opportunity to share insights, explore new ideas, and strengthen bonds within our beloved industry. Our work is about breaking down barriers and creating a more interconnected world for businesses and consumers alike,” he added.