Wednesday, May 22, 2024
Ethiopian Cargo partners with digital enabler to lift off its first ever digital sales

Ethiopian Cargo partners with digital enabler to lift off its first ever digital sales

Ethiopian Cargo and today announced a significant partnership to offer the Ethiopian national carrier’s capacities for instant booking on the air cargo booking marketplace. Comprising its debut digital sales channel, now has an important collaborative role in transforming access to Ethiopian Cargo services for freight forwards all across the world. Ethiopian Cargo gains’s vast digital sales expertise to enrich and propel its digitalisation journey.

Ethiopian Cargo is pursuing a trajectory of ambitious growth in its mission to become among the top 20 cargo airlines worldwide by 2025. Operating Africa’s largest air cargo network, the airline currently stretches its wings to 130 destinations using both its freighters and passenger services. In addition to its connectivity, Ethiopian Cargo offers forwarders great flexibility, including high speed and priority shipments. Ethiopian Cargo has benefited from recent market evolution and is poised to benefit further.  

By joining an established, high-performing digital marketplace, Ethiopian Cargo will grow its visibility with agents worldwide and further enrich its brand into the digital realm. On, the airline can trust that customers receive the very best digital standards for accessibility, online experience and control in the booking of its capacities. Ethiopian Cargo joins over 40 of the world’s leading airlines that leverage as a robust digital sales channel with customer centricity at its core. 

Mesfin Tasew, Ethiopian Airlines Group Chief Executive Officer, comments, “Digital sales will become a vital part of our future. Joining forces with is the natural choice when looking for an experienced partner to enable the transition to digital sales. Collaboratively, we will extend Ethiopian Cargo’s reach and launch digital customer experiences at the very top of the league. as a partner shares our own passion and drive to help boost Ethiopian Cargo to become a digital cargo role model not only for Africa, but internationally”.  

“We are honored to play a pivotal role in the digital transformation of Ethiopian Cargo as its primary digital sales channel. Many thousands of forwarders on now look forward to a new age of access and convenience for its capacities. For Ethiopian Cargo, this key step forward will be instrumental in powering sales and brand growth, and seizing more of its huge potential for important freight markets”, adds Moritz Claussen, Founder & Co-CEO of

Ethiopian Cargo is now working side by side with experts and relying on insights from 360leap, to optimise its offer quality and experiences, and to fully capitalise on the airline’s strengths and exclusive offers for the African continent. will apply its global expertise to ensure that Ethiopian Cargo develops as a strong digital proposition.

Available in 76 countries globally, is long established as the go-to digital choice for airline and agent rates in seconds rather than hours, with instant real time booking. innovations help both agents and partner airlines to thrive from digital. For example, pro now delivers seamless agent-to-agent bookings, and equips forwarders to raise efficiencies, build trust and win new business around the clock. 

From late Summer 2023, freight forwarders using can book Ethiopian Cargo capacity to a wide range of regions including throughout Africa, Europe, North America and Asia Pacific. 

Picture of Edward Hardy

Edward Hardy

Having become a journalist after university, Edward Hardy has been a reporter and editor at some of the world's leading publications and news sites. In 2022, he became Air Cargo Week's Editor. Got news to share? Contact me on


Stay informed. Stay ahead. To get the latest air cargo news and industry trends delivered directly to your inbox, sign up now!

related articles

LogiPharma reveals top three insights from 2024 conference

Pledge partners with Australian and Canadian freight forwarder associations

UK logistics company announces first US office in Dallas