Emirates Post has chosen Hurricane Commerce as the data partner to support its global e-Commerce expansion strategy.

The postal operator for the UAE has invested heavily in its international parcels business with the ambition of becoming a seamless gateway and strategic logistics hub for cross-border eCommerce traffic.

Emirates Post’s objective is to develop a global B2C parcel business leveraging the UAE as a Gulf Cooperation Council (GCC) hub.

The partnership with Hurricane also fits with Emirates Post’s ongoing investment in digitisation across all of its systems and processes to ensure the best possible customer experience.

Hurricane’s Zephyr solution ensures that shipments have the right data – including HS6 codes, product descriptions and 8- and 10- digit import and export codes – to pass smoothly through customs and on to the end consumer.

Meanwhile, Hurricane’s Aura product covers the three critical cross-border areas of duty and tax calculation, prohibited and restricted goods screening and denied parties screening.

Major regulatory challenges including the US STOP Act and, from July 1, the EU VAT Package and introduction of the Import One-Stop Shop (IOSS) mean that the requirement for complete and valid parcel data has never been greater.

Peter Somers, CEO of Emirates Post, said: “The expansion of our international eCommerce parcels business is one of our top priorities and to achieve this requires working with best-in-class partners. We were impressed by the experience and knowledge of the Hurricane team and the quality of the data solutions they have developed. The partnership with Hurricane represents an important part of our cross-border e-Commerce growth strategy.”