El Al Israel Airlines Cargo has joined booking platform cargo.one with the first booking made by Hellmann Worldwide Logistics.

After 12 weeks of integration, the first booking was made on a flight from Frankfurt to Miami.

All routings from Germany via Tel Aviv to international destinations are live and available for booking via cargo.one.

Integrating with cargo.one allows El Al to introduce a new distribution channel, and it plans to extend its reach to forwarders and facilitate digital bookings with instant booking confirmation.

Ronen Spira, head of cargo division at El Al says: “In cargo.one we found a well-equipped partner with cutting-edge technology to support our transformation process and who is able to work to meet our needs. Their customised integration methods made it possible to build on our existing systems and go digital with a 100% customer-centric approach in a short amount of time.”

The project was led by El Al’s commercial manager, Gal Amit, who adds: “Distributing our capacities on cargo.one now gives us the opportunity to strengthen our market position, unlock new markets and deliver a world-class booking experience to our customer base.”

Robin Keilmann of Hellmann who made the first booking says: “Being able to see bookable offers of different airlines on cargo.one at a glance, makes it ten times easier for us to find and book the right offer. In this case, El Al offered us the best value, so I booked it at the click of a button.”

Moritz Claussen, managing director of cargo.one says: “The case of El Al Cargo shows again, that cargo.one is a game-changer in the air cargo industry. We empower airlines to advance in their digital transformation process, no matter how “digitally ready” they are.”