Monday, May 20, 2024
Efficiency and e-commerce

Efficiency and e-commerce

Digitalisation and automation are significantly transforming the air cargo industry. Innovative solutions are reshaping day-to-day operations, such as the emergence of platforms offering ad-hoc pricing. The increasing importance of Artificial Intelligence (AI) is clear, with the real game-changers in the future being those who find ways to advance AI to help connect systems, analyse data and optimise routes.

“Digitalisation is bringing a new era of operational efficiency, precision and global connectivity,” Joerg Roehl, CEO of MBS Logistics, explained.

“Companies must adapt to this shift to remain competitive. For example, electronic Air Waybills (eAWBs) have replaced paper AWBs in 99% of our export shipments, streamlining the process by enabling electronic transmission directly to airlines. “Moreover, digital tools are transforming how companies interact with partners and customers, offering 24/7 service and easy ad-hoc pricing. This level of flexibility and transparency is crucial for meeting the expectations of a market that values speed and reliability.”

Online sales soar

Growing e-commerce demand is exerting greater pressure on the industry to meet heightened expectations for delivery speed and reliability. It is anticipated that the e-commerce sector will continue to experience growth over the next few years, extending beyond established markets to include emerging e-commerce markets as well. As e-commerce expands, there will be a heightened need for advanced air cargo solutions and smart, streamlined operations. “e-commerce continues to be a boom vertical for the air cargo industry, and we are optimistic about its trajectory,” Roehl highlighted.

Potential and partners

There are clear opportunities for development in several key markets, including  Asia, the Middle East and Africa. These regions are experiencing significant growth due to strategic geographic locations, rising e-commerce and investments in infrastructure development. 

“Partnerships are the lifeblood of our industry, crucial for both growth and operational success,” Roehl declared.

“Our global partnerships enable us to establish a strong presence in key markets, strike the right balance between own cargo and routed cargo as well as maintain excellent service worldwide.” 

On the horizon

Predicting future challenges for the industry is exceedingly difficult. On the one hand, uncertainty and unpredictability could drive demand for air cargo as shippers seek reliable services. For example, incidents such as the Houthi attacks in the Red Sea underlined air cargo’s usefulness in moving needed goods. However, the escalation of current conflicts or the emergence of new tensions in volatile regions could create challenges with route planning, reducing capacity and increasing costs, which would, in turn, negatively affect demand.

“We have several areas of focus for 2024, including e-commerce, consol services and niche markets, such as dangerous goods or time-critical services,” Roehl revealed. “As a company, we specialise in providing hands-on, intensive support tailored to the unique transportation needs of our customers.”

Picture of Edward Hardy

Edward Hardy

Having become a journalist after university, Edward Hardy has been a reporter and editor at some of the world's leading publications and news sites. In 2022, he became Air Cargo Week's Editor. Got news to share? Contact me on


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