Dragonair to be rebranded Cathay Dragon

Dragonair to be rebranded Cathay Dragon

Dragonair is to be rebranded Cathay Dragon to bring its brand closer to Cathay Pacific.

As well as a name change, Cathay Dragon will receive a new logo retaining the distinctive red of Dragonair, and livery with the brushwing on the tail, similar to Cathay Pacific. The livery will be debuted on an Airbus A330-300 before being introduced across the fleet.

Cathay Pacific chief executive, Ivan Chu says: “We are very proud of what we have achieved together. Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our customers from different parts of the world.”

Cathay Dragon chief executive officer, Algernon Yau says: “We will have the same dedicated team continuing to offer their friendly and caring service style.”

Cathay Pacific unveiled its upgraded livery on a Boeing 777-300ER on 1 November 2015, and showcased it on a Boeing 747-400ERF on 19 January.

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