After the retirements of Suresh Rajan, Regional Director – of Middle East, and John Vetteth, General Manager – of Western Region Saudi Arabia, on December 31, 2024, deugro appoints new managers in Saudi Arabia to reflect its continuous positive business development.
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Effective January 1, 2025, Johnny El Hayek is appointed new Country Manager for Saudi Arabia. Excellently networked, he will contribute his extensive sales experience and business success to the region. For over a year, in his former position at deugro Dammam as General Manager for Saudi Arabia’s Eastern Region, he was able to demonstrate leadership and strategic vision. In his new role, Johnny El Hayek will lead a growing team across three offices, guiding deugro’s further growth and expansion. “His deep understanding of the region, coupled with his proven track record of success, makes him the ideal person to lead our team in Saudi Arabia,” said Steffen Behrens, President – Middle East at deugro.
“Building on Suresh Rajan’s outstanding 35-year legacy, I’m honored to lead deugro Saudi Arabia and eager to write the next chapter. The focus is on seamless continuity, strategic expansion and accelerated growth, embodying our guiding principle: GROW, GROW, GROW. Key to this vision is strengthening our sales capabilities through targeted talent acquisition, enhancing our market presence in Saudi Arabia and driving business generation,” said Johnny El Hayek, Country Manager Saudi Arabia at deugro.
In his endeavors, Johnny El Hayek will be supported by Sidharth Menon, who in October 2024 took over from John Vetteth as General Manager – Western Region Saudi Arabia based out of the Jeddah office, and by Jawaid Malik, who relocated to Riyadh from deugro Pakistan and who took over as General Manager – Central Region Saudi Arabia likewise in October 2024. “Both Sidharth Menon and Jawaid Malik are excellently connected professionals with years of practical experience in the industry. Their expertise will contribute to our continued success and further growth in the region,” said Steffen Behrens, President – Middle East at deugro.
