Deliver quality in the air cargo industry

Deliver quality in the air cargo industry

In an era where digitisation and data transparency are key drivers of operational efficiency, CargoAi is focused on pushing innovation in the air cargo industry. With the introduction of their latest feature, CargoQUALITY, CargoAi is looking to provide unprecedented transparency and reliability to the airfreight booking process.

CargoQUALITY will work to achieve this by providing a standardised, data-driven performance overview based on Notify for Delivery (NFD) metrics during and after the booking process. This approach ensures that airlines’ performances are measured on a consistent baseline.

“CargoAi is proud to introduce CargoQUALITY, a game-changing solution for air freight booking,” Matt Petot, Founder and CEO of CargoAi, shared.

“CargoQUALITY applies a fair, common standard to all airlines, providing CargoMART users with a clear performance overview as an additional booking consideration factor.”

“This is the first time a quality measure is widely available and can be used to make procurement decisions.

“Traditionally, freight forwarders had to rely on anecdotal evidence or personal experience to gauge an airline’s reliability and performance. Performance metrics were out of the question during the booking process.”

Calculating quality scores

CargoAi collaborates with around 100 airlines displaying their services on CargoMART and has access to data from millions of air waybills (AWBs) tracked over the last 12 months via CargoAi’s solutions. Combining this data with their Track & Trace technology, CargoAi takes the planned NFD for every shipment and adds six hours to it. If the NFD for the shipment arrives within that window, the airline receives a score of 1. Otherwise, it’s a 0.

“These scores are then tabulated to form a quality score out of 100 percent. This allows us to calculate a quality score per airline per route, reflecting the percentage of shipments ready for delivery within six hours after flight arrival, according to a baseline roadmap derived from booking information.”

Benefits to freight forwarders

CargoQUALITY’s offers freight forwarders the ability to click the quality icon next to an airline’s name when searching for rates and evaluate airline quality scores before making a booking.

By providing detailed performance data and streamlined booking processes, CargoQUALITY empowers forwarders to compete more effectively and improve their operational efficiency without incurring huge costs. This quality overview adds another dimension alongside price, speed, and CO² emissions, enabling more informed booking decisions.

“The idea of using quality data has been shared with airlines and freight forwarders since the CargoIQ board meeting in 2022, and we have been trying to find a way to collaborate since then,” Petot recounted.

 “We provide detailed data to airlines, and they can use it to analyse their quality performance and make improvements where needed.”

Data-driven

CargoQUALITY contains historical reports for each airline, detailing their performance over time and how it compares with other airlines on the same route. This historical data enables forwarders to understand an airline’s performance trends and make better estimates regarding the progress or upgrades in the airline’s processes.

“The solution also helps airlines improve their market presence and operational efficiency by providing insights into their NFD performance, which can be used to drive internal improvements,” Petot explained. 

“With a growing number of airlines on our platform, we plan to make CargoQUALITY more comprehensive in coverage and completeness of data.

“As the solution matures, we will also build on more historical data, giving our users as much clarity as possible to help them make informed decisions.”

Picture of Anastasiya Simsek

Anastasiya Simsek

Anastasiya Simsek started her journalism career in 2016 at Ukrainian TV-Channels: 24 Channel and 1+1 Media. Having worked across a number of different sectors, including news, medicine and lifestyle, she joined the Air Cargo Week editorial team in 2024. To share your news and exclusive insights, contact Anastasiya.Simsek@AirCargoWeek.com

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