• TAM Group and reXtore are showcasing a circular, zero-waste exhibition booth at air cargo Southeast Asia 2025, highlighting sustainability and creative design in the aviation and logistics sector
• The modular booth system STAXX is made from 100 percent recycled ocean-bound and post-consumer plastic collected along Malaysia’s coastline, reducing trade show waste and embracing circularity
• The booth combines environmental responsibility with cultural storytelling, reflecting TAM Group’s Hong Kong heritage while serving as a model for sustainable exhibition design in the industry

As the aviation and logistics industry continues its shift toward sustainability, TAM Group and reXtore are taking the conversation beyond cargo — into how the sector showcases itself. Their new circular exhibition booth at air cargo Southeast Asia 2025 is a striking symbol of how waste reduction and creative design can coexist.

The collaboration builds on TAM Group’s zero-waste booth debut at air cargo Europe earlier this year. “Last year, we took up sustainability as one of our core values,” said Anindam Choudhury, Vice President Commercial at TAM Group. “We started in small ways, but in Munich, we realised how much waste exhibitions generate. It was a real eye-opener — a carnage of discarded materials. That’s when we decided we could do better.”

For Singapore, the team partnered with reXtore, a sustainability innovator using STAXX, a modular booth system made from 100 percent recycled ocean-bound and post-consumer plastic, collected by fishermen along Malaysia’s coastline.

Chris Morriss, CEO of reXtore, explained: “We found that 62 percent of materials from trade shows in Singapore end up in landfill. With about 120 shows a year, that’s a huge waste problem. Our goal is to create modular, reusable systems that eliminate disposable builds and embrace circularity.”

The partnership was born from shared values rather than convenience. “It was quite a leap of faith to move away from traditional booth designs,” Morriss said. “Behavioural change is hard — but TAM Group decided to take that chance.”

For Tiffany Tam, Head of Marketing at TAM Group, the booth reflects both environmental and cultural storytelling. “We wanted a design that stood out in the cargo industry but still reflected our Hong Kong heritage. The neon lights and modular cargo elements make it unique and memorable – and sustainable.”

What began as an experiment in Munich has now become a blueprint for responsible exhibition design – one that the partners hope will inspire others across the logistics and aviation community to follow.