Wednesday, June 12, 2024
Cinco de Mayo holiday drives demand for limes

Cinco de Mayo holiday drives demand for limes

American Airlines Cargo has undertaken multiple shipments of limes from Brazil to meet demand during the peak growing season, just in time for the Cinco de Mayo holiday, where limes are in high demand. Multiple shipments of more than 103 tonne of the green citrus fruit have been moved from Brazil to Canada this past month.

To put it in perspective, that’s two slices of lime per Torontonian or around one million margaritas. And, based on an average diameter of a lime, if you stacked these limes end-to-end, they would reach over 79,000 feet—twice a normal cruising altitude!

In a normal year, the Canadian market sources its lemons and limes from Mexico, but this year a low harvest has resulted in a much-reduced crop. Consumers in the food service industry, notably hotels and restaurants, are now turning to Brazilian limes because production is more reliable and not as susceptible to the weather.

American’s nonstop flights between Brazil and the US offer consumers quick and easy access to the tart fruit famous for its use in margaritas and on tacos during the popular Cinco de Mayo celebrations.

Utilising American‘s widebody, fuel-efficient Boeing 777-200 and 777-300 equipment, the limes were transported from both Sao Paulo (GRU) and Rio de Janeiro (GIG) to New York (JFK). From there, they were placed in refrigerated trucks for the onward journey to two Canadian cities, Toronto and Vancouver.

“The global market for citrus fruits is changing and while limes move across our international network on a year-round basis, these large scale movements to Canada were something special,” says American managing director of sales for Florida, Mexico, the Caribbean and Latin America, Lorena Sandoval. “Our ideally suited aircraft have enabled us to assist Brazilian growers in reaching a new and expanding market.”

Picture of James Graham

James Graham

James Graham is an award-winning transport media journalist with a long background in the commercial freight sector, including commercial aviation and the aviation supply chain. He was the initial Air Cargo Week journalist and retuned later for a stint as editor. He continues his association as editor of the monthly supplements. He has reported for the newspaper from global locations as well as the UK.

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