Cathay Pacific Cargo is launching Click & Ship, its new digital booking platform, progressively across its network starting this month.

Customers in the Middle East, particularly in UAE and Bahrain can view prices and capacity, and book cargo with instant confirmation in just three steps through the intuitive booking interface.

“Our customers globally have been telling us that they want a quicker and more efficient way to book shipments at any time,” said Rajesh Menon, regional head of cargo, South Asia, Middle East and Africa. “We listened. We are rolling out Click & Ship progressively across our network including the Middle East. We aim to make real-time flight schedules, space availability, allotments, and updated rate information available on www.cathaypacificcargo.com and www.ezycargo.com for all Cathay Pacific Cargo customers over the next year.

“We are certain Click & Ship will be advantageous for our customers in the region. It will transform the cargo booking experience, making it a streamlined process with a fast and intuitive interface that mimics the passenger ticket-booking experience. It gives our customers visibility of price and inventory and means registered agents can book shipments at their convenience with auto-confirmation.”

Customer benefits include: full overview of pricing, schedule, and flight availability on a single page; visibility of Cathay Pacific Cargo inventory and guaranteed space through direct booking; a booking page modelled on passenger-booking page for intuitive ease of use; and customers ability to receive instant confirmation 24/7.

While Click & Ship will only be available for registered customers in the first instance, the underlying digital foundations will enable other users to access Cathay Pacific Cargo’s pricing via third-party platforms and pave the way for a transition to dynamic pricing in future.