Cathay Pacific, the award-winning Hong Kong-based airline, has appointed Shanna Docherty as Regional Head of Trade Sales for Middle East and Africa (MEA).

In her new role, Docherty is responsible for identifying new business opportunities and strategically optimising revenue across the airline’s channel partners.

Docherty has been an ardent advocate for the empowerment of women in the aviation sector since joining Cathay Pacific in 2019 as Cargo Manager.

Previously having worked for Virgin Atlantic in the United Kingdom and South Africa, as well as Air France and KLM, she has 14 years of comprehensive aviation experience and brings a deep understanding of commercial acumen, effective people management, and a genuine respect for cultural diversity.

Renowned for its service excellence, Cathay Pacific consistently sets new standards in premium travel and Docherty’s appointment marks a significant step in the airline’s journey, underlining its dedication to excellence and innovation in aviation.

Under her guidance, the airline aims to enhance its offerings and elevate the customer travel experience, while also reinforcing the importance of the Middle East and Africa to Cathay Pacific, which operates scheduled passenger flights to Dubai and Johannesburg.

Cathay Pacific is the home airline of Hong Kong with more than seven decades of history, and is a founding member of the oneworld global alliance. The Cathay Group also comprises low-cost airline HK Express and express all-cargo carrier Air Hong Kong, connecting people and cargo around the world. Cathay Pacific is a member of the Swire Group and is listed on the Hong Kong Stock Exchange (HKSE).