Tuesday, May 21, 2024
Bringing advancements to an ageing industry

Bringing advancements to an ageing industry

The post-pandemic landscape has undoubtedly accelerated the drive towards innovation and digitalisation in the whole logistics industry after Covid exposed vulnerabilities in traditional supply chains and prompted companies to seek more resilient and adaptable solutions. 

There is now an absolute need to embrace technology due to a number of factors. Firstly, the increasingly complex nature of global supply chains demands real-time visibility and efficiency, which can only be achieved through consistent dataflows provided by digital solutions. Secondly, customer expectations have risen significantly, looking for seamless data exchange between customers as well as AI-driven optimisation, ensuring transparency and efficiency throughout the transport process. 

“At driveMybox, digitalisation has always been at the core of our operations. From our inception, we were fully digital, offering a product that embraced the future of container transport. However, we didn’t stop there; we evolved and pushed further,” Patrick Jandt, CEO of the digital trucking platform driveMybox, stated. “We became fully automated, ensuring that every aspect of our platform operates seamlessly to serve our customers better. Our journey through digital transformation has been transformative, bolstering our operations in ways we hadn’t imagined. While many focus solely on visibility, we realised that true innovation lies in scalability and the integration of artificial intelligence. Our algorithm, for instance, stands as a testament to this belief. It autonomously plans truck transportation routes, leveraging AI to optimise efficiency and minimise wasteful empty miles. This is where our true advantage lies – in the capability of our algorithm to operate autonomously, making decisions that enhance efficiency and sustainability simultaneously. Additionally, we’ve introduced features like CO2 compensation and our innovative “Eco-Mode,” aligning our operations with environmental goals that make truck transportation more sustainable. Furthermore, our real-time tracking capabilities provide customers with complete visibility, fulfilling their increasing demand for transparency. These digital advancements haven’t just streamlined our operations; they’ve revolutionised the container transport market, allowing us to deliver unparalleled service and efficiency while staying true to our commitment to sustainability and innovation.”

READ: Logistics sector talks green but fails in action

Closing the gap

When it comes to digitalisation, regions like the USA and Europe stand out for their robust technological infrastructure and a strong culture of innovation. These areas have been pioneers in the digital transformation of the logistics industry, leveraging advanced technology and supportive regulatory frameworks to lead the charge. 

However, it’s crucial to highlight the emerging momentum in regions like India and the Middle East. While they might not have historically been in the spotlight, they are rapidly gaining traction in digitalisation efforts. Their upward trajectory presents significant opportunities, and we’re closely monitoring developments in these regions due to their high potential. Even in regions that may appear to lag behind, such as certain parts of Asia or Africa, it’s essential not to underestimate their potential. 

“It’s becoming increasingly rare to find regions that are truly falling behind, and even if they are, they’re catching up rapidly. This underscores the importance of not neglecting any region’s digitalisation potential,” Jandt highlighted.

“Logistics as a whole is rather dusty, and there is definitely still a lot of potential in digitalisation. Nevertheless, certain sectors within the logistics industry are more advanced in terms of innovation than others. For instance, the airfreight sector has been quick to adopt digital solutions due to the time-sensitive nature of air transport. Especially the trucking sector has historically lagged behind, which is why platforms like driveMybox are so necessary for the trucking industry – by offering cutting-edge digital solutions, we can be a leading partner in the process of digitalisation in the industry. driveMybox bridges the gap between traditional trucking operations and modern technology, empowering drivers and customers alike with innovative tools for efficiency and transparency. So far, there is still nothing comparable in container truck transport apart from our platform, which shows the necessity of driving further innovation in the sector. We can, therefore, state that there’s still a significant gap in digital innovation within container truck transport, underscoring the urgent need for further advancements in the sector. To truly propel digitalisation forward, we need reliable data and a robust digital environment. Only within a fully integrated digital ecosystem can we drive digitalisation forward and make solutions like ours a reality.”

READ: B&H Worldwide lands two-year deal with Unical for global logistics

Tackling technology together

Partnerships hold a deeply personal significance in driveMybox’s journey towards digitalisation. They’re not just strategic alliances; they’re meaningful connections that fuel the company’s innovation and growth. Currently expanding to new territories and actively seeking local joint venture partners who are interested in an innovative solution that drives their business growth and efficiency, driveMybox’s recent collaboration with a huge Hungarian freight forwarder serves as an important reminder of the power of partnership in shaping global expansion and enriching offerings. 

“Collaborating with esteemed partners like IBEXUS and Krone Fleet resonates with me on a personal level, as it reflects our shared commitment to driving industry-wide transformation. By joining forces with like-minded companies, we can leverage complementary expertise and resources to accelerate digital innovation,” Jandt explained. “Therefore, I want to extend an invitation to potential local logistic partners to collaborate with us to implement the driveMybox platform in their respective countries. With the valuable input and expertise of local partners, we envision tailoring the driveMybox platform to suit the unique dynamics of your local container transport market, ultimately driving sustainable improvements.”

Picture of Edward Hardy

Edward Hardy

Having become a journalist after university, Edward Hardy has been a reporter and editor at some of the world's leading publications and news sites. In 2022, he became Air Cargo Week's Editor. Got news to share? Contact me on Edward.Hardy@AirCargoWeek.com

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