CSafe Global, provider of temperature-controlled container solutions, announced that Bridget Johnson has joined the company’s senior leadership team as senior vice president of marketing.

Johnson brings to CSafe more than 25 years of upstream and downstream marketing expertise, having led multiple global marketing teams for industry-leading biopharma and life sciences organisations.

In this newly created role, she will lead CSafe’s integrated global marketing strategy, including development of global brand and portfolio positioning, thought leadership, omnichannel demand generation, and an enhanced digital client experience.

“Our rapid growth, combined with our recent acquisition of Softbox, necessitated the need to add a highly experienced marketing executive to help us reach the next level of market leadership,” said CSafe CEO, Patrick Schafer of the decision to add the new role.

“Bridget has considerable experience in both the pharmaceutical and life science industries, having built and led multiple world-class marketing organisations,” Schafer continued. “Her expertise in strategy, branding and demand generation is a perfect combination to help move CSafe into the future.”

Prior to joining CSafe Global, Johnson held global marketing leadership roles with Thermo Fisher Scientific, Covance Laboratories and Baxter International.

In her most recent role as vice president of global marketing at Metabolon, she was responsible for portfolio and product marketing, demand generation and reputation management globally.

“CSafe and the cold chain industry have huge potential for growth,” said Johnson. “It’s an exciting time to join the company and help make an impact.”