Avianca Cargo  has successfully concluded its Valentine’s Day 2025 season with record-breaking flower shipments from Colombia and Ecuador to North America. To meet heightened demand, the airline doubled its regular capacity, prioritizing on-time performance, service excellence, and quality handling. 

Throughout the season, Avianca Cargo operated approximately 300 cargo flights, transporting around 18,000 tons of flowers to key hubs like Miami and Los Angeles. To support this increased volume, the airline invested in infrastructure enhancements, digitalisation projects, and a 30% increase in workforce, enabling it to successfully deliver on its value proposition.

“In preparation for Valentine’s Day, we optimized our logistics to ensure a seamless season for our customers,” said Diogo Elias, Senior VP of Avianca Cargo. “Our record-breaking efficiency gains included over 40% reduction in flower processing and delivery times of arround 50% underscoring our commitment to excellence. We are proud to support the flower industry with superior service, driven by our dedicated team and strong partnerships across the supply chain.”

Key Logistics & Operational Achievements in the U.S.:

• This season, Avianca Cargo achieved significant milestones in its U.S. operations, further solidifying its leadership in flower transportation:

• Faster Processing & Delivery – Reduced flower processing and delivery times in Miami by 57%, ensuring quicker and more reliable service.

• Market Leadership in Los Angeles – Secured the #1 position in flower transportation to Los Angeles while reinforcing its leadership in Miami.

• Expanded Workforce – Increased the U.S. operations team by 30%, enhancing logistics efficiency in Miami and Los Angeles.

• Doubled Seasonal Capacity – Transported approximately 18,000 tons of flowers, adding incremental flights to meet heightened demand.

• Service Excellence – Maintained top industry service levels, reinforcing Avianca Cargo’s commitment to reliability and quality handling.

“MIA is proud to be America’s largest gateway for fresh flowers, with more than 1,500 tons projected to arrive daily this year for Valentine’s Day, which would be a 3% increase over last year,” said Ralph Cutie, Director and CEO, Miami International Airport. “Thanks to our strong partnership with airlines like Avianca Cargo and federal support from U.S. Customs and Border Protection, millions of blooms will reach their destinations across the country in time for the holiday.”

As Avianca Cargo continues to lead the flower transportation market from Colombia to the United States, the airline remains committed to enhancing services and upgrading infrastructure. In 2025, Avianca Cargo will expand its fleet with two additional Airbus A330 P2F aircraft, significantly improving efficiency and capacity to better serve high-demand markets.

“At Avianca Cargo, we deliver on our promises to our customers. We provided the incremental capacity we promised for the season and ensured the fulfillment of our value proposition in Colombia and Ecuador,” stated Diogo Elias, Senior Vice President of Avianca Cargo.

With a strong focus on service excellence and operational innovation, Avianca Cargo aims to further solidify its leadership in transporting perishable goods—particularly flowers—across key markets, including Miami, Los Angeles, and Europe.