Alaska Air Cargo has launched a new booking and tracking capability powered by SmartKargo.

Alaska’s adoption of the SmartKargo Portal functionality now leverages all IATA standard C-IMP messages to communicate with the airline’s existing systems landscape.

It also provides the technology to adopt the paperless transformation of key business processes, including e-AWB and the capability to digitally collect, store and transmit associated documentation via e-pouch.

In addition, the advanced SmartKargo Link capability within the solution facilitates interline opportunities by streamliningprocesses and communications for Alaska Air Cargo and its partner airlines.

The SmartKargo booking engine also features direct access to bookings by customers via  passenger-style airline booking interface, templates for repetitive bookings, real-time pricing, real-time capacity allocation, real-time confirmations and real-time notifications.

The booking engine functionality conforms with all regulatory requirements and is fully Integrated with all applicable checks required for ‘Known Shipper Requirement’ and automated integration with TSA data.

Alaska Air Cargo managing director, Jason Berry says: “Last week, we initiated a new era at Alaska Air Cargo with the beginning of our new 737-700 freighter capability.

“The new booking engine will now power our capability for real-time communications with our customers – providing them with the industry’s most robust real-time Track and Trace user interface.

“In addition, the simple booking interface is pre-loaded with IATA commodity codes and other regulatory information, to streamline the process. These are just a few of the new capabilities that will help us fully extend our culture of customer excellence to our cargo customers.”

SmartKargo chief executive officer, Milind Tavshikar says the advanced booking engine launched by Alaska Air Cargo was built to exemplify ‘ease-of-use’ via a one-screen interface that enables customer self-service, streamlined ratings and airline provided visibility at every shipment milestone.

He adds: “Hands-on access to real-time data, built-in business intelligence and the technology to facilitate the digital transformation of business processes work together to support operational efficiencies, better customer experience and increased revenues.”