Airfreight trends reshape M&C’s operations

Airfreight trends reshape M&C’s operations

Digitalisation has transformed from a bonus to an essential element in the airfreight industry due to the increasing demand for efficiency, accuracy, and speed. It is transforming not just the airfreight industry but the entire world, making it imperative to stay updated with the latest trends and technologies.

As the industry evolves, staying competitive requires advanced digital systems to streamline operations, enhance tracking and visibility, and improve customer service. Airlines and GSSAs are investing heavily in modern technologies and data analytics to meet these demands and offer superior services. Without these investments, companies risk falling behind, missing out on opportunities, and failing to meet customer expectations in an increasingly digital world. 

“Innovation has always been a crucial player in the modern era world, but the pandemic has changed the way we look at it and made everyone understand its importance in every aspect of our lives,” Charles Wijesundera, M&C Aviation’s Group CEO, explained. 

“This realisation has spurred rapid adoption of digital technologies to improve efficiency, resilience, and customer service. We are enthusiastic about this drive towards innovation and are eager to be at the forefront of this transformation.

“M&C has undergone significant digital transformation to improve our operations. Over the last few years, we have invested in both systems and data. 

“We have partnered with WACD and CargoIS on the data side to be up to date with the market and perform analysis that will help us come up with a plan of action. One of our most significant partnerships has been with AWERY, our ERP system. 

“Furthermore, we have implemented a sales CRM to improve collaboration and communication as well as accountability. We are also working on a new system to automate the data/performance reporting to all our sales executives/managers to facilitate and optimise their strategy and performance.”

Eliminating emissions

As environmental concerns continue to escalate globally, there is a growing imperative for the airfreight sector to adopt more eco-friendly practices. Recognising the global imperative to minimise the industry’s environmental footprint has seen sustainable practices integrated across all facets of operations. 

“Creating sustainable operations for airline GSSAs presents challenges in several key areas. One significant challenge is environmental sustainability, particularly in reducing carbon emissions associated with airfreight transportation,” Charles explained.

“GSSAs must navigate the complex logistics of optimising routes, reducing empty flights, and adopting eco-friendly practices while balancing the demands of their airline partners and customers.

“Another area of concern is economic sustainability, especially in the face of volatile fuel prices, fluctuating demand, and competitive market conditions. GSSAs must continuously adapt their business models to remain profitable while providing value-added services to airlines and customers.

“Furthermore, ensuring social sustainability can be challenging as GSSAs must prioritise employee well-being, fair labour practices, and ethical business conduct amidst global supply chain pressures and regulatory requirements.

“Overall, achieving sustainable operations for airline GSSAs requires a comprehensive approach that addresses environmental, economic, and social considerations while navigating the complexities of the airfreight industry.

“We aim to minimise waste generation and enhance overall sustainability in our supply chain. M&C remains committed to advancing sustainable practices and continuously seeks innovative solutions to mitigate our environmental impact. By fostering a culture of environmental responsibility and embracing emerging technologies, we strive to lead the way towards a greener future for air cargo logistics.”

Potential markets

As GSSAs adapt to new market realities and leverage innovative solutions, they will be well-positioned to drive value for both airlines and customers, further solidifying their role as indispensable partners in the airfreight ecosystem.

In its pursuit of future development and expansion, M&C is strategically focusing on key regions where they see significant growth potential. While already established in 27 countries and experiencing continuous growth, its primary focus for further expansion is currently directed towards the dynamic markets in Africa, Asia, CIS and the Middle East. 

These regions offer promising opportunities for air cargo logistics due to evolving trade dynamics, increasing consumer demand, and infrastructural developments. By prioritising these markets, M&C aims to strengthen their presence, capitalise on emerging opportunities, and better serve the evolving needs of customers in these regions.

“As a GSSA, we have a long-term strategy, a clear vision, and specific goals,” Charles outlined.

However, in the current environment, it is challenging to have a long-term plan in the complex world we live in, with so many variables to take into account. Ironically, there is no fixed model where we can forecast precisely what will happen in the long term. Hence, we have learnt how to adapt to complex situations swiftly and will continue to use our experience to our advantage.

Picture of Edward Hardy

Edward Hardy

Having become a journalist after university, Edward Hardy has been a reporter and editor at some of the world's leading publications and news sites. In 2022, he became Air Cargo Week's Editor. Got news to share? Contact me on Edward.Hardy@AirCargoWeek.com

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