Air Charter Service (ACS) has unveiled its new logo (below), representing its first rebranding in over a decade.

The charter specialist’s group marketing director, James Leach says the old logo, created 12 years ago was looking tired, and since that time ACS has opened 17 offices and increased staffing ten-fold.

Having celebrated its 25th anniversary last year, Leach says the company felt it was time for a change.

Leach explains: “We wanted it to be an evolution rather than a revolution of the old logo that has served us so well. The initial inspiration for the design was the three main divisions of the company: Cargo, Executive travel and Group travel.”

“The dynamic emblem resembles an arrow – denoting the business going forward.”