Thursday, July 18, 2024
AI-powered enhancements to simplify supply chain visibility

AI-powered enhancements to simplify supply chain visibility

project44, the leading supply chain visibility platform, today announced significant enhancements to its platform, Movement, that simplify multimodal visibility and help customers maximise carrier data quality. project44 now delivers greater business value by streamlining some of the most complex scenarios facing shippers and logistics service providers (LSPs) today.

“While many providers offer basic modal visibility, shippers adopting these solutions find themselves still grappling with costly blind spots as shipments transition between modes and carriers. Poor data quality from carriers only exacerbates the issue, resulting in hundreds of billions of dollars in avoidable supply chain costs,” said Jett McCandless, Founder and CEO of project44. ​“project44’s cutting-edge, machine learning-powered solutions provide the sophisticated insights organisations need to transform their supply chain from a cost centre into a competitive advantage.”

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Shippers and LSPs struggle to gain visibility of shipments across modes and carriers, leading to reactive exception management and an inability to plan effectively. project44’s new capabilities address these challenges by connecting customers to every carrier and freight forwarder, delivering unmatched shipment visibility from door-to-door, connected to orders with line item- and SKU-level granularity. With this robust inventory in motion visibility, shippers can reduce manual efforts while optimising inventory levels, reducing costs from fees, and avoiding unnecessary expedites.

Enhancements to project44’s comprehensive suite of visibility products include:

  • Extended Visibility: Merges data from carriers and forwarders to deliver complete visibility from door to door, eliminating costly blind spots at interchanges so shippers can proactively manage inventory in transit and meet order due dates while minimising manual effort
  • Enhanced China OTR Visibility: Expanded full truckload (FTL) and less-than-truckload (LTL) network coverage in the world’s largest road freight market by volume, including the only compliant solution in the market to enable cross-border data transfer, giving companies manufacturing or sourcing product in China complete visibility from factory to consumer door
  • Shared Visibility: Lets brand owners and LSPs automatically share their project44 visibility experience with customers and partners for better collaboration without manual activities like phone calls and emails

project44 customers who are leveraging these new capabilities are gaining tremendous business value while enabling more agile supply chain operations.

“By definition, airfreight is time sensitive, but visibility has historically been difficult to achieve because shipments move and change hands rapidly,” said Curt Metzler at Alcon, a multinational vision care products provider. ​“Extended Air Visibility from project44 gives us the real-time tracking capabilities we need to provide a great customer experience every time.”

“Intermodal transportation is a great way to control shipping costs and make progress on sustainability goals, but if you’re not working directly with rail or short sea carriers, you typically can’t access status data,” said Ewout van Jarwaarde, CEO at Brenntag Essentials, global market leader in chemical distribution. ​“Extended Truckload Visibility from project44 allows us to create a single shipment and stay connected during the entire journey with real-time shipment status information.”

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Shippers and LSPs can also struggle to maximise the value of their visibility investment due to inaccurate carrier data. project44 has developed machine learning-powered solutions to address poor data quality, including technology that automatically resolves issues without manual intervention and dashboards that prescribe specific fixes when intervention is required. Together, these solutions are improving carrier data quality at scale while cutting out hours of manual effort.

“The ease of project44’s Truckload Visibility and Root Cause Analysis product makes all the difference,” said Darren Padro, Senior Operations Manager at CEVA Logistics. ​“Being able to view all my untracked shipments by carrier in one place with specific root cause errors and details on how to fix the errors has saved me countless hours of sifting through our own internal systems. This product is a game changer for us.”

Picture of Edward Hardy

Edward Hardy

Having become a journalist after university, Edward Hardy has been a reporter and editor at some of the world's leading publications and news sites. In 2022, he became Air Cargo Week's Editor. Got news to share? Contact me on


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