Sunday, May 19, 2024
A year full of accomplishments in air cargo for Wiremind

A year full of accomplishments in air cargo for Wiremind

Wiremind reflects on a successful first year of growth since announcing its strategic decision to build a dedicated business vertical for cargo and logistics. Wiremind plans to continue expanding its team, products, and customer base in 2023 and beyond.

In February 2022, Wiremind announced the launch of a dedicated cargo vertical focused on providing innovative revenue optimization and inventory solutions to the freight and logistics industry. Since then, the cargo unit has experienced substantial growth and currently employs around 20 skilled professionals. The original product and tech expert team has expanded with the addition of commercial strategy leaders.

Last year, the focus was on establishing a strong foundation in terms of staffing, defining responsibilities, expanding the product portfolio, and achieving further customer growth. The latter was accelerated, leading to a pivotal moment for Wiremind towards the end of the year – securing Qatar Airways, the world’s largest cargo airline, as a customer for the newly launched Revenue Management and Overbooking modules as well as its original flagship product, SKYPALLET.

“We are thrilled to have exceeded our expectations in the first year. Significant customer demand led us to develop optimization-related solutions earlier than originally planned. For us, Qatar Airways’ decision to choose Wiremind is a testament to our product strategy, and we are delighted to receive their endorsement” Nathanaël de Tarade, Chief Executive Officer of Wiremind Cargo, stated. “Our newly formed cargo team has demonstrated exceptional agility and expertise, expanding our customer base to over 20 air cargo companies within a short period of time. This includes regional and global passenger and cargo airlines, as well as other stakeholders such as GSAs and freight forwarders. We anticipate a continued increase in client numbers in the upcoming months, given the ongoing interest in all our products. Our existing customers have also expressed a desire to expand their use of our current suite of solutions.”

In early 2022, Wiremind’s cargo unit became a member of CargoTech in a shared effort to accelerate the digitalization of the air cargo industry. With CargoTech’s expertise, financial support, and industrial shareholder investment approach, Wiremind Cargo was able to establish a strong organizational and technical foundation. This enabled the creation of a comprehensive product portfolio in a remarkably short period of time, based on customer feedback and requirements.

In his 2023 outlook, Nathanaël de Tarade shares the company’s commitment to expansion and hiring for new positions to support its growth. Although the air cargo market is beginning to normalize again, the industry’s increasing focus on digitalization is expected to continue. Large airlines seeking to modernize their commercial processes and optimize revenue are interested in Wiremind’s optimization tools. Meanwhile, small to medium-sized airlines are expressing substantial interest in CARGOSTACK CMS, Wiremind’s well-designed product that facilitates end-to-end cargo management. In keeping with the company’s product development philosophy, Wiremind will continue to listen to its customers, build innovative solutions, and prioritize their needs to ensure their continued success.

One of Wiremind’s key advantages is its flexible cargo product portfolio as opposed to a one-size-fits-all service approach. The company’s modules can be utilized either independently or integrated seamlessly into other CMSs via API, making it a versatile and adaptable solution for its clients. “As a company, we continuously aim to evolve and enhance our offerings based on our clients’ needs and industry advancements,” Nathanaël de Tarade concluded. “We are excited about the future and the potential opportunities it holds, and will continue to build on our current strong foundation.”

Picture of Edward Hardy

Edward Hardy

Having become a journalist after university, Edward Hardy has been a reporter and editor at some of the world's leading publications and news sites. In 2022, he became Air Cargo Week's Editor. Got news to share? Contact me on


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