- Skyways Group appoints Nitisha Anand as Vice President – Brand Strategy, signalling a renewed focus on strategic communications, stakeholder engagement, and global brand positioning in the logistics and air cargo domain.
- Anand brings over 17 years of experience in corporate communications and reputation management, having led campaigns for multinational aviation, logistics, and technology brands including Emirates, Turkish Airlines, and Deloitte.
Skyways Group, one of India’s most diversified logistics and air freight operators, has announced the appointment of Nitisha Anand as Vice President – Brand Strategy, signalling a strategic focus on communication-led growth, market positioning, and sustainable logistics leadership in an increasingly competitive industry landscape.
The appointment comes at a time when global freight and logistics providers are reshaping their brand narratives to reflect digital transformation, environmental commitments, and end-to-end service reliability. Anand, a seasoned communications strategist with over 17 years of experience, joins the company with a proven track record of leading communication strategies for multinational transport, aviation, and logistics brands.
Her expertise in brand strategy, stakeholder engagement, and executive communications is expected to bolster Skyways Group’s global visibility and support its continued expansion across the air freight, ocean freight, and integrated supply chain management segments.
Positioning Skyways for the next phase of growth
In her new role, Anand will lead brand strategy and global communications, aligning the company’s reputation and visibility with its operational ambitions. As Skyways Group continues to strengthen its footprint across international markets—including South and Southeast Asia, the Middle East, and Europe—the appointment underscores a broader intent: to enhance brand trust and global stakeholder engagement through data-led storytelling and strategic communications.
Skyways Group has established itself as one of India’s most trusted logistics providers, rooted in service reliability and innovation. Looking forward to group’s global narrative, amplifying its sustainability agenda, and connecting our brand purpose to customers and partners worldwide, this appointment will be key strategic move.
Skyways’ move reflects a growing recognition within the logistics sector that brand strategy is not merely a marketing function but a driver of business credibility, investor confidence, and policy engagement. As air cargo markets become more integrated with digital and multimodal ecosystems, communication leadership plays an essential role in aligning brand reputation with operational performance.
A proven communicator in global transport and aviation
Anand’s professional journey spans leadership roles across some of the world’s most influential organisations and brands. She has previously managed corporate communications for GS1 India (Ministry of Commerce & Industry), and held senior leadership positions at FITTR, Weber Shandwick, and Perfect Relations, where she led campaigns for clients including Deloitte, Emirates Airlines, Turkish Airlines, Samsung India, Meta, MSD Pharmaceuticals, and Delhi Government.
Her strategic expertise in executive profiling, crisis communication, and reputation management has helped organisations navigate high-stakes environments and strengthen long-term stakeholder trust. Recognised among ‘40 Under 40 PR Professionals of the Year’ (e4m, 2021) and ‘Top 50 PR Comms Aces’ (Indian Television), Anand’s appointment reinforces Skyways’ commitment to cultivating a future-ready, globally relevant brand.
A Strategic shift for the air cargo sector
For India’s air cargo industry, the move is emblematic of a broader trend: logistics companies are prioritising communication leadership to support international expansion, ESG alignment, and digital innovation narratives. As cargo operators and freight forwarders adopt technology-driven models and integrate sustainability into core operations, the role of brand strategy leadership has become a crucial enabler of competitiveness.
With Anand’s appointment, Skyways Group positions itself not just as a logistics operator but as a thought leader in responsible, transparent, and data-enabled supply chain communications—setting a precedent for the evolving air cargo ecosystem in South Asia and beyond.
