WestJet Cargo is strengthening its relationship with Canadian Blood Services (CBS) through the launch of a national campaign to raise awareness about the life-saving importance of blood donations. This initiative underscores WestJet Cargo’s commitment to community health while demonstrating its operational agility and expertise in the safe and efficient transport of urgent medical supplies across Canada.  

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For over five years, WestJet Cargo has proudly supported CBS by transporting life-saving blood and plasma products to hospitals and patients in need. With its extensive network, including its primary hub in Calgary, WestJet Cargo reaches approximately 65% of Canadians within four hours. This unique capability, supported by its specialized Priority service, has inspired the carrier to deepen its collaboration with CBS by encouraging donations and further promoting awareness of the crucial need for blood and plasma donors.

“WestJet Cargo is dedicated to serving the Canadian community by delivering life-critical shipments and promoting initiatives that save lives,” said Kirsten De Bruijn, Executive Vice President at WestJet Cargo.

“Our recent customer survey reaffirmed the importance of our community-focused values, and this relationship reflects our commitment to making a tangible difference. By working together with Canadian Blood Services, we are not only addressing pressing health needs but also inspiring Canadians to join this vital cause.”

To further engage with CBS, WestJet Cargo employees participated in a blood donation drive that took place on Tuesday, November 19, with participation from Calgary, Alberta based employees and sales managers across Canada at CBS locations in their own provinces. The blood donation drive aimed to reinforce WestJet Cargo’s dedication to health and well-being while contributing to the annual 300,000 blood donations facilitated by CBS Partners for Life groups.

WestJet Cargo’s Priority service is designed to meet the stringent demands of health care providers, offering expedited handling, higher loading priority, and reduced cut-off times. This unmatched reliability and agility ensure time-critical medical shipments, such as blood and plasma, arrive safely and promptly, meeting the exacting needs of Canada’s health care sector.

The relationship with Canadian Blood Services demonstrates WestJet Cargo’s commitment to community support. Aligned with the WestJet Group of Companies’ broader charitable mission, WestJet Cargo is committed to enriching the communities it serves by actively engaging and investing in the initiatives that matter most to its guests and its people.