Air France KLM Martinair Cargo has teamed up with WebCargo to offer live rates, assess capacity and secure cargo bookings on specific flights to forwarders.

Last month, a pilot between Panalpina, WebCargo and AFKLMP ushered in a new era of digital sales, and now WebCargo’s other customers can benefit from improved visibility, instant booking and increased data exchange accuracy.

Real-time eBookings will be launched in a number of countries and gradually expanded.

In order to improve customer experience, AFKLMP has prioritised technology initiatives like APIs, and will also launch dynamic air cargo pricing.

The airline says this will provide advanced revenue management capabilities while offering forwarders and shippers access to the most competitive rates.

Marcel de Nooijer, executive vice president of Air France KLM Cargo and managing director of Martinair Holland says: “Our latest partnership with WebCargo by Freightos provides our customers and partners a convenient and fast digital interface to our products and services, and it stipulates time and again that our strategy ‘be there, where the customer is’, is the right one.”

Markus Muecke, global head of air freight procurement and product management at Panalpina says: “Online quotation and booking are key features of Panalpina’s goal to make air freight more efficient for our customers. WebCargo’s support of instant dynamic pricing and ebooking with one of our preferred partners, Air France-KLM, means faster operations and, more importantly, improved service for our customers.”

Manel Galindo, CEO of WebCargo adds: “Air France-KLM is one of the world’s largest airline groups, which has developed unparalleled digital capabilities stemming from a commitment to offering best-in- class customer service. As a recent benchmarking study we conducted confirms, Air France-KLM Cargo is one of the cargo industry’s leaders bringing freight online. We’re proud to play a role in their success.”