Dr. Robert Schönberger’s academic journey began at the Technical University of Darmstadt, enriched by international experiences in Buenos Aires and Atlanta, culminating in a doctorate under the mentorship of Prof. Hans-Christian Pfohl. With career milestones spanning Bremen, Frankfurt, and Augsburg, Schönberger has dedicated the past decade to shaping the future of trade shows at Messe München. As the driving force behind the transport logistic and air cargo exhibitions, he has established himself as a true “logistics networker,” connecting industries, ideas, and innovations on a global stage.
What was your dream job as a child?
A vet – all because of our dachshund Tessy.
What’s the biggest change you’ve seen in the industry?
Nothing can replace face-to-face meetings.
What’s the most unusual thing you’ve ever shipped?
Most of what I ship are e-commerce returns – not unusual, but very current.
What’s one buzzword you secretly dislike?
“Strategy.”
Window or aisle seat?
Honestly, neither – at almost two metres tall, give me the emergency exit row so I can stretch my legs.
What’s the best business lesson you’ve learned the hard way?
As leadership changes, so do priorities – and ideas.
If you could swap jobs with anyone for a day, who would it be?
An ice cream vendor.
Which three items would you bring to a desert island?
A freezer filled with (my) ice cream, a satellite phone, and a water purifier.
Tea or coffee?
Coffee! Ideally an espresso in Italy – “caffè al banco.” I bet Rosa from your team would love to join me.
What’s your guilty pleasure TV show or movie?
“Schitt’s Creek.”
What’s the most exciting place you’ve visited for work?
Any place I haven’t been before is exciting. I can truly recommend all the locations where our air cargo trade fairs are held – great destinations in their own right.
What’s your go-to karaoke song?
As someone in logistics: “Signed, Sealed, Delivered” – Stevie Wonder.
Can you describe your job in three words?
Working with (wonderful) people.
What’s your hidden talent?
Procrastination – master level.
If you could instantly master one skill, what would it be?
Playing at least three songs on the piano – just enough to sit down at those hotel lobby or airport pianos and 1) get noticed, 2) entertain, and 3) earn an encore.
What’s something on your bucket list?
Putting my phone aside while on vacation – truly aside.
What’s the best airport in the world, and why?
For me, it’s Munich – my personal gateway to the world.
If air cargo had a mascot, what would it be?
A dachshund – loyal, efficient, and always on the move.
How did you get into airfreight/logistics?
It was a specialisation during my studies – and I stuck with it.
What quote has most resonated with you?
“80 percent of results come from 20 percent of efforts.” – Vilfredo Pareto.
What’s the best piece of advice you’ve ever received?
“Don’t count the days – make the days count.” Sadly, Muhammad Ali did not tell me himself, but I read it on a sweatshirt in the subway. Pretty solid advice.
