With over 25 years of experience in the airfreight and logistics industry, Aytekin Saray began his career at Panalpina, where he developed a strong foundation in international freight forwarding. During the acquisition of ChartAir BV, he had the privilege of working closely with Ismail Durmaz, an industry leader who has since remained a trusted mentor and influential figure in his professional journey.

 Durmaz launched Global GSA Group in 1995, and Saray joined him in 2000, driven by a shared vision to establish a comprehensive global network of air cargo solutions. Over the years, he has held various leadership roles in the group, notably as CCO and Managing Director for Central Europe. In February 2025, he was appointed CEO of Global GSA Group, accelerating the company’s transformation journey.

What was your dream job as a child?

As a child, I faced significant health challenges, and the compassion and dedication of the medical professionals around me inspired me to dream of becoming a doctor. I was deeply moved by their ability to make a difference in people’s lives, and for a time, I envisioned following that path myself.

  While life circumstances ultimately led me in a different direction, I discovered a new and equally fulfilling passion in the airfreight and logistics industry. What began as a career opportunity evolved into a lifelong commitment. The dynamic, fast-paced nature of airfreight—connecting people, businesses, and markets across the globe—has proven to be incredibly rewarding. In many ways, the industry has allowed me to make a meaningful impact, just in a different form than I originally imagined.

What is the biggest change you have seen in the industry?

The airfreight industry has undergone remarkable transformation over the years, but the most significant change has undoubtedly been the integration of technology. Looking back to the days when we relied on faxes and manual processes, it’s incredible to see how far we’ve come. At the time, we couldn’t have imagined the digital tools and systems we now use daily.

  Today, advanced tracking technologies, real-time data analytics, and automation have revolutionised the way we manage supply chains. These innovations have significantly improved operational efficiency, transparency, and customer service. Moreover, the growing emphasis on sustainability and eco-conscious practices marks another major shift, as the industry increasingly focuses on reducing its carbon footprint and adopting greener logistics solutions. Overall, these developments have made the airfreight sector more agile, resilient, and better equipped to meet the evolving demands of the global economy.

What is the most unusual thing you have ever shipped?

One of the most unusual—and emotionally impactful—experiences in my career was handling the transportation of 40 human remains on a cargo freighter. It was a deeply sobering moment that reminded us of the human stories behind the shipments we manage every day. While it was a logistically complex and sensitive task, it also underscored the important role that airfreight plays in supporting people during some of life’s most difficult times. Being able to help bring loved ones home to their families, with dignity and care, is a responsibility we took very seriously. It was a powerful reminder that our industry is not just about moving goods—it’s also about serving people with compassion when it matters most.

What is one buzzword you secretly dislike?

“Impossible”—I really don’t like that word. It feels discouraging and limiting, especially when it comes to discussing dreams, bold ideas, or ambitious goals. In our industry—and in life—seemed impossible has been achieved through determination, creativity, and teamwork.

  Instead of shutting down a conversation, I prefer to reframe it with something more constructive, like: “That sounds challenging,” or “What would it take to make it happen?”

These responses open the door to problem-solving and innovation, rather than closing it. After all, many of the greatest accomplishments began with someone daring to believe they were possible.

What’s the best business lesson you’ve learned the hard way?

On my very first day in the industry, I asked a question—and a colleague responded with, “Knowledge is power.” At the time, it felt dismissive, but that moment stuck with me. Rather than being discouraged, I took it as motivation to learn everything I could and take ownership of my own growth.

  Over time, I came to realise that while knowledge is indeed powerful, it’s the actions you take with that knowledge that truly shape your path. That lesson has stayed with me throughout my career: never wait to be handed answers—seek them out, stay curious, and keep moving forward. Continuous learning, paired with decisive action, is what drives long-term success.

If you could instantly master one skill, what would it be?

I’d love to instantly master a hands-on skill—something creative I could do as a hobby. I’ve never been particularly handy, so being able to build or craft something with my own hands would be incredibly satisfying. It’s a skill that combines relaxation with a sense of accomplishment—something I really admire in others and hope to explore more myself.